FolioFox Debuts in Melbourne, Backing Australian Authors with “Print Your Potential”

Melbourne's print scene has welcomed a new name with the launch of FolioFox, a commercial printing brand dedicated to helping Australian authors, publishers, and organisations bring their stories to life — and Print Your Potential.

Built by a team long respected for their expertise within local businesses and print brokerage circles, FolioFox was established to meet the growing demand for a stronger digital presence and a contemporary brand identity in Australia's crowded print market. With a clear focus on high-quality book production, the company combines decades of hands-on print knowledge with a renewed emphasis on accessibility, collaboration, and customer care. The result is a printer that supports authors and publishers with books that are carefully produced and thoughtfully finished.

"We see printing as a partnership because every author deserves a printer who treats their book as more than a job number," said Tracy Yong, Brand Manager at FolioFox. "FolioFox is built to reflect our team and our ability to provide that level of care."

FolioFox specialises in high-quality book and publication printing, offering perfect bound, saddle stitched, spiral and wire bound paperbacks. Working closely with authors, publishers, and organisations, the company typically produces print runs averaging 500 copies and scaling up to 2000. Its capabilities extend across a broad range of projects — including fiction and non-fiction titles, corporate publications, reference works, and educational materials — with the capacity to print books up to 65mm thick at competitive prices without sacrificing quality. In addition, FolioFox stands out as one of the few Melbourne-based printers prepared to take on complex hardcover book projects at accessible rates, addressing a clear gap in the local market.

While many printers now outsource production offshore or prioritise speed over craftsmanship, FolioFox offers a collaborative, outcome-focused approach where quality and attention to detail remain central. From short-run independent titles to large-scale corporate and institutional publications, every project is produced locally with durability and longevity in mind.

This commitment to quality has earned FolioFox the trust of authors and publishers across Australia over the past decade.

"We've worked with FolioFox for many years, producing dozens of titles for self-published authors, including my own, and they've consistently delivered exceptional print quality," said Sue Van Velsen, Production Director at Book Production Solutions. "What sets them apart is their genuine collaboration and dedication to getting every detail right."

"I have used FolioFox Australia for all four of my children's books," said Samara Dixon, Self-published Author & Illustrator. "Their turn-around time is amazing, averaging only a week from file submission, and the quality is unmatched. They are an essential part of my business model."

"When we at Ancora Press were looking for a printer for From Convict Printers to Book Arcades, old hands in the trade advised us to approach the team at FolioFox. After the collaborative volume had appeared at the end of 2024, we were more than pleased with the result," said Wallace Kirsop, Publisher at Ancora Press and co-editor of From Convict Printers to Book Arcades. "As the leading journal on book history, The British Library Journal said in its June 2025 review, this was a volume 'manufactured to a high standard'. Similar comments have been made to us by readers impressed by what they considered the 'beauty' of the book. There can be no better commendation of the work done in printing and binding by FolioFox."

Demonstrating its ongoing support for Australia's publishing community, FolioFox has partnered with Book Fair Australia for its first Melbourne-based event, taking place on February 21-22. Through this partnership, the team aims to share practical printing knowledge with authors and readers while contributing to the growth of Australia's book and publishing ecosystem.

Guided by its tagline Print Your Potential, FolioFox invites Australian creators to work with a printer that understands both the power of print and the importance of getting it right.

For more information, visit www.foliofox.com.au or follow @FolioFoxAustralia on social media.

About FolioFox

FolioFox is a Melbourne-based commercial printer specialising in premium book and publication printing. With more than eight years of proven print craftsmanship, the company combines local production with modern technology to support authors, publishers, and businesses in creating books designed to inspire and endure. Driven by its tagline Print Your Potential, FolioFox delivers personalised service, outcome-driven solutions, and a strong commitment to keeping high-quality printing proudly Australian.