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Unique Training Helps IT Companies Lift Sales Performance

Announcement posted by Intellworks, Inc. 24 Aug 2004

IT sales organisations struggling to reach key decision makers and influencers during the early phase of the selling cycle now have help at hand following the launch of Intellworks' Asia Pacific subsidiary.
Intellworks offers a unique, fixed-cost sales strategy program that leverages ?live cold calling? to help IT vendors, resellers and consultants better identify and research their prospects and significantly boost the selling opportunity during the initial canvassing and appointment-setting phase.
Based in California, privately owned Intellworks was founded in 1997 and has since become a world leader in the development and delivery of live cold calling sales training workshops. The Asia Pacific operation is headed up by Intellworks? Vic Whiteley who is based in Sydney.
?Getting to the right person and setting an appointment while not being sidelined by gatekeepers and voicemail are major issues facing IT sales organisations today, yet all the sales coaching programs assume you have gotten in front of the right person to start with,? said Vic Whiteley, Vice President, Asia Pacific of Intellworks International.
?Intellworks focuses very strongly on that critical first approach stage and we do it in real time with live calls into real accounts made by both the instructor and the participants. We work with our clients to develop effective strategies and tactics that help them better identify and research their prospects; uncover the buying processes and map out the key influencers and buyers; and then make appointments with well-qualified decision makers.
?That?s as in, we actually focus on getting the appointments they've not been able to get!
?We provide a unique highly specialised type of training. We?re about making long-term, sustainable improvements in sales productivity and boosting sales numbers in the process.?
Intellworks workshops deliver a sure-fire, time-tested method for sales people, helping them to overcome the hurdles of cold calling and fear of rejection, and get the results.
Intellworks is the only company of its kind to incorporate into its workshops live sales calls to prospects to best demonstrate the principles of business-to-business selling over the phone.
Whiteley said, ?It is important to get the most information possible out of every call, and our live demonstrations show how even a gatekeeper can be tuned into a useful source of information if addressed in the right way?.
Intellworks workshops have been very successful in the United States where more than 1,000 sales representatives at many of the largest IT companies in the world, including Computer Associates, EDS, MicroStrategy, SAS and Software AG have improved their sales strategies.
?In the USA, we have seen an immediate positive impact on participant?s effectiveness over the phone when making sales calls. The return on investment starts as soon as the sales people begin making calls using our techniques. This success has led us to launching today in the Asia Pacific region,? said Whiteley.
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About Intellworks
Intellworks, Inc. was founded in 1995 and is a leading provider of live cold-calling sales training in the high-tech industry. They train direct sales and inside sales teams of technology companies with Fortune 1000 clientele.
Please visit at:
http://www.intellworks.com.au