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[PRESS RELEASE] Free embryo opportunity for Australian cattle producers

Announcement posted by Writers Who 12 Mar 2026

Vytelle is turning client success into shared opportunity, with its embryo referral program now live as Australian producers gear up for WagyuEdge'26 in Brisbane. 

The initiative is designed to reward existing IVF clients for sharing their experience with Vytelle ADVANCE™ .

"When you back Vytelle ADVANCE™ and share that experience with others, we believe that benefit should come straight back to your herd," Lisa Rumsfeld, Vytelle's Vice President of Global Sales, said. 

"So when a producer you refer completes their first IVF cycle with us, you earn an embryo credit to use at your next OPU. It's our way of saying thank you and helping you move your genetics forward even faster."

Referring takes less than a minute via an online form

Eligible referrals include any producer who is not a current Vytelle IVF customer or who hasn't run a program in the past 12 months. 

There's no limit to the number of referrals a producer can make and each qualified referral earns one embryo credit.

"It's really simple," Ms Rumsfeld said. "Producers enter a few details online, their referral signs up for an OPU event at a location of their choice and once that first IVF event is complete, the embryo credit is ready to redeem."

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About Vytelle

Vytelle is a precision livestock company helping cattle producers fast track genetic gain with confidence. 

Through data-driven reproductive technology, Vytelle removes the guesswork from breeding and mating decisions to deliver faster measurable progress.

Media contact: Lisa Rumsfeld, Vice President of Global Sales: lisa.rumsfeld@vytelle.com