Taking It To The People: Tineco Hosts First Australian Consumer Activations to Showcase Cleaning Innovation In Action

Consumers have the chance to experience Tineco's innovative cleaning technologies first-hand, with the brand hosting a series of consumer activations in Australian cities 

Key demonstrations to reinforce Tineco's leadership in steam in response to Australian consumers' interest in hygienic cleaning

Images available here

Australia - March 12, 2026 - For the first time in Australia, Tineco - the global leader* in wet and dry floorcare - will give consumers direct access to test and try the cleaning performance and time-saving benefits of Tineco's latest range of wet and dry floor cleaners. Limited-time activations are being held at leading shopping centres in Sydney and Melbourne this March, with Tineco offering visitors the chance to win a range of prizes, including the brand's flagship Floor One S9 Artist Steam. 

The power of steam will be demonstrated during Tineco's consumer activations in Sydney and Melbourne, with a focus on health-driven product features. Tineco sets a new benchmark for hygienic cleaning at home with thoughtful tech innovations integrated into its Floor One S7 Stretch Steam and Floor One S9 Artist Steam models that use super-heated 140°C Steam combined with electrolysed water to remove stains, eliminate 99.9% of bacteria, and naturally disinfect floors for a healthier home environment. Achieving TÜV-certified hygiene standards, Tineco's steam range of floor cleaners reflects how technology is meeting the evolving expectations of Australian households.

Melbourne's Chadstone Shopping Centre (12th to 15th March) and Sydney's Westfield Chatswood Shopping Centre (24th to 29th March) will play host to the inaugural Australian consumer road tests of Tineco's most popular wet and dry floor cleaners including the brand's latest releases - Floor One S9 Artist Steam, Floor One S7 Stretch Steam, Floor One S7 Stretch, iFloor U5 Stretch.

Consumers are invited to visit the Tineco activations and participate in 'The Mess Challenge', featuring a grid of different floor surfaces that visitors must clean using Tineco's range of wet and dry floor cleaners to win one of three prizes. The visitors who clean to reveal a Golden Ticket, will go into the running to win the Grand Prize of Tineco's premium Floor One S9 Artist Steam (valued at $1,499).

As an added bonus, consumers who purchase a Floor One S7 Stretch Series or Floor One S9 Artist Series model during the activation periods, can collect a FREE iCarpet Spot (valued at $199) from participating retail partner stores.**

The consumer activations follow the expansion of Tineco's retailer network in Australia, and an ongoing commitment to identifying at-home cleaning needs and innovating to meet consumer demand.

"As pioneers of lay-flat, steam powered floor cleaners, Tineco remains committed to understanding the cleaning needs of consumers and bringing to market the very best cleaning technologies that deliver superior cleaning results," said Jade Tang, ANZ Country Manager.

"The demand for steam-enabled wet & dry floor cleaners has grown steadily year-on-year as customers who previously purchased traditional vacuum + mop combos are now upgrading to steam-enhanced solutions, seeking higher-efficiency cleaning in a single step. 

"We're excited for consumers to see Tineco cleaning innovations in action at the Melbourne and Sydney activations we have planned throughout March. It's an opportunity for consumers to test our range of wet and dry floor cleaners, ask questions and learn more about how our range can improve their cleaning routines - and save them time - at home."

Tineco's signature cleaning technologies are behind the brand's continued growth in Australia, with key innovations including:

• HyperSteam Technology: Designed with home hygiene in mind, Tineco's steam range uses super-heated 140°C steam to penetrate floor surfaces, lift stubborn dirt and eliminate 99.9% of bacteria - with Tineco's cleaning power recognised with TÜV-certified hygiene standards. 
• MHCBS technology: Continuously cleans the brush roller with fresh water while removing dirty water at high speed, helping prevent streaks and deliver a more hygienic, residue-free clean. 
• iLoop Smart Sensor Technology: Automatically detects dirt and adjusts suction power and water flow. 
• HyperStretch Technology: 180° lay-flat design that fully reclines to make it easy to get into hard-to-reach places - giving dust nowhere to hide.

FlashDry self-cleaning: With the push of one button the appliance cleans itself from the rollers to the brush in just 5 minutes.

Consumers will have direct access to Tineco's wet and dry floor cleaner range at:

Imagery:

• Images of the Tineco Australia activations are available HERE
• FLOOR ONE S9 Artist Steam imagery and videos can be found HERE
• FLOOR ONE S7 Stretch Steam imagery and videos can be found HERE
• FLOOR ONE S7 Stretch imagery and videos can be found HERE
• iFloor U5 Stretch imagery and videos can be found HERE

Tineco has been recognised as the #1 global leader in the household wet & dry floor cleaner category** by Euromonitor International, the world's leading independent provider of strategic market research. The company is committed to innovation and quality in the home cleaning sector and boasts 975 patents and 577 registered trademarks globally. Tineco can now be found in more than 14 million homes across key markets worldwide including Australia, New Zealand, North America, Europe, and Asia. Tineco's range is available in 450 storefronts across Australia and New Zealand.

For more information visit https://au.tineco.com/ 

Please contact Closer Communications with any questions or requests for imagery:

• David Wolf - david@closer.com.au
• Maria Crema - maria@closer.com.au
• Sarah Stuart - sarah@closer.com.au
• Alexandra Renwood - alexandra@closer.com.au

ABOUT TINECO

Tineco was founded in 1998 with its first SKU as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has innovated into a global leader offering intelligent appliances across home categories, including floor care, kitchen, and personal care. Tineco is dedicated to its brand vision of making life easier through smart technologies and consistently innovating new devices. For more information, visit https://au.tineco.com/ 

*Source: Euromonitor International (Shanghai) Co., Ltd.; measured in terms of 2023 H2 and 2024 H1  retail sales volume in the world; household wet & dry vacuum cleaners are defined as household cleaners that dispense clean water (or cleaning solution) to wash hard floors and vacuum the dirty water and garbage thereafter; research completed in Nov. 2024.

**T&Cs Apply. Participating retail partners include:

• Melbourne: JB HiFi Chadstone (Shopping Centre), JB HiFi Chadstone Home, The Good Guys Chadstone, Harvey Norman Chadstone
• Sydney: Harvey Norman North Ryde, JB HiFi Chatswood, The Good Guys Artarmon, JB HiFi Artarmon