AUSTRALIAN FASHION COUNCIL AND R.M.WILLIAMS DELIVER FIRST-EVER INDUSTRY-BACKED PLAN TO SCALE AUSTRALIA’S FASHION & TEXTILE MANUFACTURING SECTOR
Announcement posted by Epson Australia 13 Mar 2026
The Australian Fashion Council (AFC) and R.M.Williams have launched the National Manufacturing Strategy for Australian Fashion and Textiles 2026 - 2036 at Parliament House in Canberra - the first coordinated national roadmap to rebuild targeted domestic manufacturing capability across Australia's textile, clothing and footwear (TCF) sector.
The National Manufacturing Strategy for Australian Fashion and Textiles 2026 - 2036 launch at Parliament House in Canberra
As the official print and projection partner of the Australian Fashion Council, Epson are fully supporting this national manufacturing strategy, its strategic outcomes and strategic pillars, as detailed below, that that firmly promote Australia's onshore manufacturing capabilities.
(l-r) Epson Australia Managing Director Craig Heckenberg, Samantha Delgos, General Manager, Australian Fashion Council, Marianne Perkovic, Executive Chair, Australian Fashion Council and Epson Australia Corporate Marketing Manager, Priscilla Dickason
The ten-year Strategy is the result of almost a year of industry consultation led by the AFC and R.M.Williams, including 14 national consultations with manufacturers, brands, educators and policymakers across the country. More than 300 stakeholders contributed to the process, generating over 1,000 proposed initiatives and nearly 900 votes on strategic priorities to shape the sector's long-term manufacturing future.
The Strategy was unveiled at a breakfast symposium and AFC member showcase in Mural Hall attended by over 90 industry and parliamentary guests, including members of the Parliamentary Friends of Australian Fashion & Textiles, and its Co-Chairs, Matt Burnell MP, Dai Le MP and Zoe McKenzie MP.
The Strategy comes at a critical time for the industry. With 97 per cent of Australia's clothing and textile products manufactured offshore, the sector remains vulnerable to ongoing global supply disruptions and trade volatility. Rather than compete against high-volume offshore manufacturing markets, the Strategy is focussed on closing structural gaps and accelerating advanced manufacturing to scale the sector's comparative advantage, aiming to position Australia to compete globally in premium, technology-enabled and traceable production, built on the country's natural fibre strengths.
Table 1: Strategy Outcomes & Australia's Comparative Advantage
Outcome
Comparative Advantage
1. Capture more value from Australian fibre
Australia is one of the world's leading producers of premium natural fibres, including wool and cotton. Expanding domestic processing and spinning enables more of that value to be captured onshore.
2. Strengthen sovereign manufacturing capability
Australia has capability in specialised textile products where quality, compliance and supply security matter, including defence, healthcare and emergency service applications.
3. Build a globally competitive premium sector
Australia's strength lies in high-quality, traceable and sustainably produced textiles and apparel, supported by natural fibres, strong design capability and advanced manufacturing.
The Strategy outlines three strategic pillars underpinned by industry and government coordination as the levers required to deliver these outcomes by 2036.
Table 2: Strategy Pillars & Coordination
Strategic Pillar
Focus
1. Activate and drive demand
Demand is the critical enabler. Strategic public procurement (federal and state) can anchor it, while Australian-made identification and coordinated national promotion can extend it through to consumer sectors.
2. Secure the workforce of the future
Create new skilled pathways for advanced manufacturing roles, enable skills transfer (median age of manufacturer is 57), protect women's contribution and participation (58% of TCF manufacturers are women) and support the diverse communities in the sector (41% are from CALD communities).
3. Accelerate advanced manufacturing
Co-invest in modern machinery, new technologies and advanced manufacturing, rebuild early-stage fibre processing and yarn spinning - the sector's 'missing middle' - and enable innovation in circular manufacturing and fibre-to-fibre recycling.
AN ECONOMIC CASE FOR ACTION
Independent modelling by RMIT University that full implementation of the Strategy's coordinated policy platform will grow TCF manufacturing value added from $2.6 billion to $2.9 billion by 2030/31, delivering a cumulative $1.4 billion economic dividend over five years. The Strategy is also projected to create more than 1,000 new skilled jobs and $864 million in additional wages, with approximately half of those jobs are projected to be filled by women.
At present, TCF manufacturing already employs more than 27,000 Australians - 58 per cent women (compared to 28 per cent in other manufacturing industries) and 41 per cent from culturally and linguistically diverse communities - and pays over $1.4 billion in wages annually. Strengthening this base will increase the competitiveness of Australia's $28 billion fashion and textile industry, which employs nearly 500,000 Australians across the broader value chain.
SPOKESPERSON QUOTES
"This Strategy sets out a clear roadmap for rebuilding a globally competitive Australian fashion and textile manufacturing sector. Australia already has exceptional design talent, advanced manufacturing capability and globally recognised brands. With the right coordination across industry, skills and procurement policy, we have a real opportunity to strengthen sovereign capability, create skilled jobs and position Australia as a leader in premium manufacturing."
Marianne Perkovic, Executive Chair, Australian Fashion Council
"Australia is the world's largest exporter of greasy wool and a globally significant cotton producer. Yet we export raw fibre and import finished goods at multiples of the original value. Re-establishing fibre processing and spinning capability restores the missing link in our value chain. Building the next generation of capability to capture this value - capability that is advanced, technology-enabled and circular - will also require stronger demand signals. Strategic public procurement can help anchor that demand and support the growth of Australia's domestic manufacturing capability."
Samantha Delgos, General Manager, Australian Fashion Council
"R.M.Williams has manufactured in Adelaide for more than 90 years. We employ skilled craftspeople, invest in apprentices and continue to modernise production while competing globally. What's needed now is to activate a flywheel: demand enables investment in skills, skills enable advanced manufacturing, and technology allows Australian manufacturers to scale while maintaining quality."
Tara Moses, Chief Operating Officer, R.M.Williams
"This Strategy is a serious economic blueprint for communities, supporting skilled jobs, strengthening regional manufacturing, and creating clearer pathways for women into trades and long-term manufacturing careers. It presents a coordinated, cross-portfolio agenda that connects procurement, skills and industry capability. As Co-Chair of the Parliamentary Friends group, I'm committed to supporting the sector to turn this plan into long-term coordinated action."
Matt Burnell MP, Co-Chair, Parliamentary Friends of Australian Fashion & Textiles
"Epson is firmly committed to our partnership with the Australian Fashion Council and our joint goals around improving local manufacturing, furthering innovation and developing digital transformation. To that end Epson are also working closely with the AFC on a feasibility study for a 'smart factory' and shared manufacturing hubs similar to those we have already developed and implemented with The Social Outfit and Citizen Wolf where Epson's direct-to-fabric digital printing technologies play a part in the overall production workflow. This National Manufacturing Strategy represents an important step forward for Australia's fashion and textile industry. Epson is proud to support this initiative and help accelerate the adoption of advanced digital technologies that can drive greater sustainability, unlock new opportunities, and create the jobs of the future."
Craig Heckenberg, Managing Director, Epson Australia
The Strategy's launch at Parliament House marked an important moment for Australia's fashion and textile industry. To showcase the capability already operating in Australia, AFC members from across the manufacturing sector presented a cross-section of domestic production. The showcase featured R.M.Williams, Bianca Spender, Bond-Eye Australia, Clothing the Gaps, ABMT, Sylvia P, Waverley Mills, Silver Fleece and Stewart & Heaton.
The National Manufacturing Strategy for Australian Fashion and Textiles 2026 - 2036 launch at Parliament House in Canberra
The AFC and R.M.Williams also produced a short film titled 'Made Here, Worn Everywhere' profiling AFC members including Australian Defence Apparel, The Social Outfit, Maara Collective, Citizen Wolf, Waverley Mills and Silver Fleece highlighting the diversity of manufacturing already taking place across Australia.
WHAT'S NEXT: FOUNDATION TO 2029
The Strategy will be led by the Australian Fashion Council as the peak body for the sector. Progress will be measured through a two-stage assessment framework.
- Implementation review (to 2029): This phase will assess progress in establishing the core architecture underpinning the Strategy, including procurement reform, national capability mapping, skills recognition pilots, shared manufacturing infrastructure and governance arrangements to coordinate delivery.
- Strategic outcomes review (to 2036): This phase will assess progress against the Strategy's long-term ambition - a competitive, technology-enabled and domestically anchored manufacturing sector with a sustainable workforce pipeline and globally recognised market position.
The National Manufacturing Strategy for Australian Fashion & Textiles is supported by the Parliamentary Friends of Australian Fashion & Textiles group, co-chaired by Matt Burnell MP, Dai Le MP and Zoe McKenzie MP, with more than 60 bipartisan members across Parliament.
The Strategy can be viewed on the AFC website.
Image assets can be viewed here.
End
For further information or imagery, please contact:
Elizabeth Anderson
Head of Policy & Communications, Australian Fashion Council
E: eanderson@ausfashioncouncil.com
M: +61 424 991 231
For Epson
Salvatore Di Muccio
Well Above
M. +61 412 64 99 64
ABOUT THE AUSTRALIAN FASHION COUNCIL
The Australian Fashion Council (AFC) is the peak industry body for Australia's fashion and textile sector, representing the sector for more than 70 years. The AFC represents its Australian-based members across the full value chain - from fibre processing and manufacturing through to design, retail, export and sustainability. Key platforms include Australian Fashion Week, membership of the Austrade Trade Diversification Network under the $50 million Australian National Manufacturing Initiative, and the Parliamentary Friends of Australian Fashion and Textiles.
ABOUT R.M.WILLIAMS
Founded in 1932, R.M.Williams was born from a call for hard-wearing, timeless products capable of withstanding the harsh conditions of the Australian outback, without compromising on style. What began with a single pair of boots designed for stockmen has evolved into a global brand, yet craftsmanship remains at its core. The brand's iconic leather boots and belts are still made by hand in Adelaide, South Australia, with every pair of boots crafted from a single piece of leather using techniques refined over more than 90 years, alongside an ever-expanding range of apparel, accessories and lifestyle pieces. This uncompromising standard has established R.M.Williams as a symbol of Australian design, worn everywhere from remote cattle stations to city streets around the world. Today, R.M.Williams operates approximately 70 stores across Australia, New Zealand and the UK, serving customers who value quality, longevity and authentic design, as the brand continues to expand its retail footprint and strengthen its presence in the UK market. R.M.Williams is owned by Andrew and Nicola Forrest.
ABOUT THE NATIONAL MANUFACTURING STRATEGY
The National Manufacturing Strategy for Australian Fashion & Textiles 2026-2036 was co-developed by the Australian Fashion Council and R.M.Williams in partnership with industry, education providers and stakeholders across the full fashion and textile value chain. It is informed by 14 national consultations, engagement with more than 300 stakeholders, 1,032 contributed initiatives, 916 votes on strategic priorities, and more than 40 written submissions.
About Epson, Epson Australia and Epson New Zealand
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.
https://corporate.epson/en/
Epson Australia offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in Australia and worldwide in sales of projectors for the home, office and education. Established in 1983, Epson Australia is headquartered in North Sydney and is a subsidiary of the Epson Group headquartered in Japan.
Epson New Zealand offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is a market leader in New Zealand, Australia and worldwide in sales of projectors for the home, office and education. Epson New Zealand is headquartered in Auckland and is a branch of Epson Australia Pty Ltd, a subsidiary of the Epson Group headquartered in Japan.
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