MEDIA RELEASE 

Recognition PR and Marketing wins CreditorWatch Australian PR account, expanding on successful marketing partnership 
 

March 23, 2026 — CreditorWatch, the Australian commercial credit reporting and risk management company, has expanded its partnership with Recognition PR and Marketing (Recognition) as a result of a continuing successful marketing alliance that commenced 18 months ago, appointing the agency to lead its public relations in Australia. 

Recognition secured CreditorWatch's marketing account in 2024, successfully turbocharging growth, and has since taken the lead on content development, design, and now PR. The expansion of services builds upon CreditorWatch and Recognition's existing relationship for marketing support, reflecting CreditorWatch's focus on making its brand authority and visibility strong as the demand for credit risk intelligence continues to grow in a rapidly changing market. 

CreditorWatch delivers credit reporting, risk monitoring, and analytics for organisations across finance, accounting, legal, and professional services sectors. These data-driven insights help manage commercial risk, improve cash flow, and make informed credit decisions.   

Melissa Appleby, Head of Marketing at CreditorWatch, said, "CreditorWatch is delighted to expand its marketing engagement with Recognition to include public relations, content and design. Recognition's integrated service approach ensures seamless support across all key channels. We are looking forward to expanding the reach of our monthly Business Risk Index and accelerating market awareness of our unique services on offer for Australian businesses of all sizes."  

Australian businesses require real-time credit insights to navigate risk and make confident decisions in the current economic climate. CreditorWatch was founded in 2010 to empower Australian businesses to trade more confidently with their customers. CreditorWatch provides businesses access to unique data through solutions covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.  

Liz Benson, chief executive officer, Recognition PR and Marketing, said, "As economic conditions remain challenging, there is strong demand from media and stakeholders for insight-led commentary in this space that people can look to and trust. Recognition is working to translate CreditorWatch's market leading data and expertise into clear, relevant narratives that resonate with businesses from enterprise level to small businesses. We are excited to deepen the partnership we have with CreditorWatch and to lead proactive media relations with a focus on expanding market reach and awareness." 

The new partnership includes media relations, thought leadership development, and integrated campaign support aligned with CreditorWatch's broader marketing activity. Through the expanded relationship, CreditorWatch will strengthen its strategic communications by using data-led storytelling, underpinned by its Business Risk Index, to help businesses, policymakers, and media better understand evolving commercial risk. 

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About Recognition PR and Marketing 

Recognition PR and Marketing is a specialist B2B marketing and communication agency that works with companies that sell complex, high-value products and services in the technology, defence and aerospace, and built environment sectors. Founded in 1985, Recognition is an Australian-owned and operated agency with staff in most states and territories.   

Media enquiries: 

Kathryn Goater, account director, Recognition PR and Marketing 

Phone 02 9252 2266 | Email Kathryn_goater@recognition.com | recognition.com.au