ZARRAFFA’S COFFEE CELEBRATES 30 YEARS OF BREWING AN AUSTRALIAN SUCCESS STORY

One of Australia's leading specialty coffee retailers, Zarraffa's Coffee, is celebrating a major milestone in 2026 - marking 30 years in business and 25 years since launching its franchising model, which helped transform the brand from a small roasting house operation into a nationally recognised coffee network.

Founded on 25 March 1996 in the backstreets of the Gold Coast by Founders Kenton and Rachel Campbell, Zarraffa's began with a passion for delivering quality coffee experiences to local communities.

Three decades later, the Australian-owned and operated brand has grown into a thriving franchise network spanning multiple states, supported by a cohort of dedicated franchise partners and a loyal customer base.

Mr Campbell said reaching the milestone is a testament to the people behind the brand and the values that have remained at the heart of the business since day one.

"Thirty years in business is a proud moment for everyone who has been a part of the Zarraffa's journey," he said.

"What started as a small roasting house serving coffee to customers who would sit on hessian bags of green beans, has evolved into a national brand where our philosophy has always remained the same - to deliver great coffee, genuine service and a consistent experience our customers can rely on."

Since opening its first retail store in 1997 at Australia Fair on the Gold Coast to its first drive thru operation in 2009 at Worongary, Zarraffa's has continued to evolve alongside Australia's booming coffee culture. The company was an early innovator in the drive thru coffee space, helping redefine convenience for customers seeking café quality coffee on-the-go.

Today, the brand's innovative drive thru models and unique locations form a key part of the brand's growth strategy, offering customers a fast and accessible specialty coffee experience without compromising on quality or service.

"Innovation has always been part of our DNA. Our drive thru concept changed the way many Australians access their daily coffee, but our focus has always been on delivering a premium product with the same care and consistency you would expect from walking into a café."

A significant part of the brand's success has been its franchise network, which celebrates 25 years in franchising. Over that time, Zarraffa's has built a strong community of over 100 franchisees, many of whom have grown from store managers into business owners and multi-site operators.

"Our franchise partners are the heartbeat of the brand. They're passionate local business owners who bring Zarraffa's to life in their communities every day. Their commitment to quality, service and customer connection is what makes the brand special."

Beyond the cup, Zarraffa's Coffee has built a reputation and ethos of being 'more than just a cup of coffee'. The specialty coffee retailer maintains strong relationships with coffee growers and communities offering sustainable support in line with its trade not aid approach, as well as investing in partnerships such as its longstanding relationship with Australia Zoo and Wildlife Warriors that supports conservation efforts and wildlife protection locally and on a global scale.

What began as a daily ritual has evolved into a broader responsibility to coffee growing communities and wildlife connected to them. A purpose that has defined the brand from the very beginning and which is brought to life through Zarraffa's long‑term conservation initiative named Coffee for the Rhinos - a journey of the brand's commitment to creating positive impact beyond the cup documented and due to be released later this month.

As the brand reflects on three decades as a pioneer in the coffee industry, its focus remains firmly on the future. Zarraffa's has outlined its strategic growth ambitions, with plans to expand its footprint to more coffee-loving communities across Australia while maintaining the brand's core commitment to product quality, convenience, customer service, innovation and franchise success.

"We're beyond proud of what we have built over the past 30 years, but we're even more excited about what's ahead."

"Our goal is to continue growing in a way that supports our franchisees, strengthens our communities and delivers an exceptional coffee experience for customers across Australia."

"As we celebrate this milestone, the message to our franchise partners and customers is simple - thank you for supporting us from the beginning. Every cup has played a part in shaping the brand's journey and we thank you for making Zarraffa's part of your daily ritual. This loyalty has allowed us to reach this incredible milestone and on behalf of Rachel, myself and the wider Zarraffa's family, we couldn't be more grateful."

Zarraffa's Coffee now proudly operates over 85 store locations across Queensland, New South Wales, Western Australia, South Australia and Victoria with sights set on reaching 200 stores by the 2032 Olympics.

With a commitment to quality, Zarraffa's unique blend of coffee is freshly air roasted on site at its state-of-the-art roastery based at the brand's headquarters located in Eagleby, Queensland.

For more information about Zarraffa's Coffee, visit www.zarraffas.com.

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ALL MEDIA ENQUIRIES:  

Amy Stalinescu | Chief Strategy & Communications Officer 

Zarraffa's Coffee                                                                                       

Ph: 0414 892 020

Email: amy.stalinescu@zarraffas.com