Keep Blonde & Grey Hair Vibrant All Autumn Long with Provoke Haircare

As autumn sets in, many Australians are noticing their blonde, grey and white tones looking dull, dry or brassy. After months of sun exposure, saltwater swims and chlorine dips, hair can be left dehydrated, damaged and stripped of its vibrancy.

Now, Provoke Haircare - the UK's #1 purple brand - is helping Australians restore brightness and protect their colour this autumn with its Keep It Bright and Touch of Silver ranges at home, available nationally at Coles.

The Hidden Damage Summer Leaves Behind

UV exposure can oxidise colour, turning blondes yellow and grey hair brassy. Saltwater and chlorine strip moisture and roughen the hair cuticle, while heat styling and humidity can weaken hair bonds, leaving strands dry, porous and prone to breakage. The result?

• Faded, flat colour
• Yellow or orange brassy tones
• Increased dryness and frizz
• Hair that feels rough instead of silky

Everyday Colour Care:

Provoke Keep It Bright Shampoo 400ml - $11.00 - Available at Coles: Your everyday solution to keep colour fresh and shiny between toning or colouring treatments. Featuring colour protection technology and optical brighteners, this shampoo safeguards vibrancy while leaving hair healthy, shiny and bright.

Provoke Keep It Bright Conditioner 400ml - $11.00 - Available at Coles: Formulated with vitamin B5, this nourishing conditioner locks in moisture and protects vibrancy, leaving hair beautifully bright, smooth and refreshed. Perfect for maintaining your ideal shade between salon visits, Keep It Bright ensures your colour stays luminous all season long. 

Intensive Brightening & Colour Correction:

For hair that needs extra correction and repair after summer stress, Provoke's advanced purple technology works to neutralise brassiness while restoring strength.

Touch of Silver Advanced Brighten + Repair Purple Shampoo - $14.00 - Available at Coles: Intensively removes brassy tones in just one wash while helping repair damaged hair bonds. Enriched with pro-vitamin B5 for brighter, radiant, restored hair.

Touch of Silver Advanced Brighten + Repair Purple Conditioner - $14.00 - Available at Coles: Deeply hydrates and repairs, leaving blonde, white and grey hair luminous, smooth and strengthened.

NEW Touch of Silver Provoke Brighten + Hydrate Keratin PurpleMask 300ml - $15.00 - Available at Coles: Formulated with salon-strength violet pigment that removes yellow & orange brassy tones in just 1 wash, whilst the keratin provides deep nourishment to smooth frizz, leaving the hair soft and bright. Transforms hair in just 5 minutes.

How the Purple Magic Works

Provoke is one of only a few purple toning brands that combine both blue and orange pigments that sit opposite yellow and orange tones on the colour wheel. When applied to blonde, white or grey hair, they neutralise unwanted brassiness instantly, restoring cooler, brighter tones. Used in combination with the Brighten + Repair shampoo and conditioner, results are maximised for both tone correction and deep nourishment.

Recommend for:

• Natural, coloured, highlighted or platinum blonde
• White and silver hair
• Grey hair 

Provoke Keep It Bright and Touch of Silver ranges are available now at Coles nationwide. 

PR Contact: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416175518