Australia’s Most Awarded Home Coffee Machine Just Got Better - The new JURA Z10 2nd Generation

The gold standard in premium home coffee has reached a new level. The JURA Z10 2nd Generation, already one of the most awarded home coffee machines globally, returns with enhanced innovation, expanded personalisation, an unmatched range of speciality drinks and the ability to schedule a morning coffee before stepping out of bed.

Designed for true coffee enthusiasts, the Z10 celebrates the full diversity of coffee with an extraordinary 51 specialities, spanning a spectrum of flavours from bold and intense to light, fruity and subtly sweet. Enhancing this experience is a suite of intelligent features including the Coffee Timer (via the J.O.E.® app) to schedule freshly brewed coffee on demand, a Caffeine Regulator to customise strength across three levels, a Milk Assistant for guided cleaning and lactose-free preparation, and a Quality Assistant to ensure effortless maintenance and long-term performance.

Introducing The Four Worlds of Indulgence

At the core of the Z10 experience are four colour-coded "Worlds of Coffee":

Hot: Rich, full-bodied classics

Cold: Smooth, refreshing Cold Brew creations

Light: Milder, nuanced profiles

Sweet: Indulgent drinks with flavoured milk foam + new chocolate attachment

Together, these worlds create a true coffee symphony, offering everything from espresso and cappuccino to on-trend café favourites.

The Sweet Foam world introduces an exciting new dimension, with the addition of a chocolate attachment that allows users to create indulgent mocaccino and hot chocolate in seconds. The Light world offers a softer, more delicate coffee experience, designed to be ready to drink straight away, with milder, nuanced flavour profiles that highlight subtle aromas without the intensity of traditional brews. The Z10 also caters to local preferences, now including the long black, a staple in Australian coffee culture, delivering a smooth and mild profile.

Z10 2nd Generation Key Features:

Engineered for excellence, the Z10 2nd Generation integrates cutting-edge technologies include:

·       Five brewing processes to optimise flavour across all drink types

·       Cold Brew Technology for freshly extracted, smooth cold coffee

·       P.R.G.2+ Product Recognising Grinder for precise, automatic grind adjustment

·       Coffee Timer (via J.O.E.® app) to schedule freshly brewed coffee on demand

·       Caffeine Regulator to customise caffeine strength across three levels

·       Milk Assistant for guided cleaning and lactose-free preparation

·       Quality Assistant for effortless maintenance and longevity

This intelligent "smart quartet" of features ensures consistent, café-quality results while enhancing convenience and control.

Intuitive, Personalised Coffee at Your Fingertips

The Z10 is designed to make every interaction effortless and enjoyable. Its intuitive touchscreen interface allows users to swipe seamlessly through the four coffee worlds, making it easy to explore and select from the full menu.

• Up to four personal profiles for tailored coffee experiences
• Easy Mode for distraction-free brewing without adjustments mid-cycle
• Dynamic swipe navigation for quick, intuitive selection
• Top-down programming interface for fast customisation
• Whether refining strength, aroma or milk texture, users can personalise each cup with ease.

Precision Grinding for Perfect Results

At the heart of every exceptional coffee is precision. The Z10 features the advanced P.R.G.2+ precision grinder, which automatically adjusts grind size and quantity based on the selected drink. From fine grinds for espresso to coarser settings for Cold Brew and longer drinks, the system ensures optimal extraction every time. After each preparation, the grinder resets to maintain consistency, performance and long-term durability.

Timeless Design Meets Functional Excellence

The Z10 continues JURA's commitment to premium design, combining timeless elegance with uncompromising functionality. Its signature wave design enhances the water tank, while the convex-concave front creates a striking visual statement. The outward-curving control panel invites interaction, and the cup grille acts as a stage for every brew. A 4.3-inch colour display, positioned at the ideal angle, brings the interface to life, illuminating the four coffee worlds in brilliant detail.

The JURA Z10 2nd Generation is available now from David Jones, Harvey Norman, The Good Guys and JB HIFI at an RRP of $4,990.

PR Contact: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416 175 518