Simms Appointed Exclusive Australian Distributor for MoneyWorks Accounting Software

SGA Software, the newly-established Australian licensee for MoneyWorks accounting solutions, today announced Simms International as its sole distributor for the Australian market.  Simms is a leading distributor and supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM markets. 

The strategic partnership between SGA and Simms will take the sales, marketing and distribution of the cross-platform MoneyWorks family of accounting software products to a new level in Australia, driving penetration among small and medium businesses on both Windows and Apple platforms. 

Simms will carry MoneyWorks as its exclusive accounting software solution for both Windows and Mac based businesses, providing sales, marketing, technical support and logistics expertise to help resellers take full advantage of opportunities to sell the MoneyWorks range.

Developed by Auckland-based Cognito Software in 1992, MoneyWorks is a cross-platform, multi-user capable accounting solution with a low cost of ownership.  Its fully customisable functionality enables users to track business metrics that help business owners drive profitability for both home office-based businesses to larger enterprises with more than 20 concurrent users.

“This partnership will drive the expansion of the MoneyWorks’ installed base in Australia.  We are building an on-the-ground, centralised and locally-based sales, marketing and distribution network drawing on Simms’ expertise and unmatched relationships and support services in retail, mass merchant and corporate sales channels,” said Dennis Shepard, Managing Director, SGA Software.

“There is a significant opportunity to develop the market for a truly cross-platform accounting solution.  Just as MoneyWorks is revolutionising accounting software for businesses, this initiative will revolutionise channel support for it and significantly enhance our ability to reach resellers and end users.”

Simms International Managing Director Danny Moore welcomed SGA Software as a partner whose offerings have the potential to deliver significant growth for both organisations and their channel partners.

“It is a natural fit with our objective of being the number one distribution partner for a select set of best-of-breed vendors who are, or have the potential to be, global leaders in their market niche.

“MoneyWorks is a smart way to manage financial information and make informed decisions, and when you grow, it grows with you. We look forward to working with SGA and supporting these products to grow our businesses and those of our channel partners too.”

About SGA Software Pty Ltd

SGA Software is the newly established Australian Licensee for MoneyWorks, an integrated family of accounting solutions developed and published by Cognito Software out of Auckland, New Zealand.  MoneyWorks products are best-in-class, customisable, cross-platform (Mac and PC) accounting software with multi-user capability and a low cost of ownership.  SGA Software is the Australian marketing and sales company for MoneyWorks and the company’s core purpose is to increase the awareness of the tremendous value MoneyWorks delivers.  Products within the MoneyWorks range are upwardly compatible, meeting the accounting needs of any growing company but also highly customisable, delivering dashboard-type metrics that help business owners drive productivity and growth.  The name “SGA Software” is actually an acronym of the MoneyWorks tagline: “Seriously Good Accounting Software” and the Cognito Software founders have a vested interest in the company.

About MoneyWorks

First released in 1992 for Apple Mac computers, MoneyWorks has evolved into a powerful, cross-platform business management platform for small to medium business. MoneyWorks products are designed to inter-operate with other systems (such as FileMaker Pro, Excel, Access, Delphi), making MoneyWorks a natural accounting hub for larger, integrated systems. MoneyWorks products are now used by almost 25,000 organisations in over 60 countries.

About Cognito Software

Cognito Software is based in Auckland, New Zealand and launched the first MoneyWorks accounting system in February 1992. Designed from the ground-up to provide the best possible GST support for both data entry and GST reporting, MoneyWorks products are localised or self-localising for GST/VAT in Australia, New Zealand, Canada (including support for Provincial Sales Tax), U.S.A, Nepal, South Africa and the U.K.

About Simms International

Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, VMware, FileMaker, Roxio, Tucano, Motion Computing, Powertraveller and Western Digital.

Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart.  Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000.  In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia.  For more information visit www.simms.com.au.

For further information please contact:

Dennis Shepard                      SGA Software                                     04 3274 2722

Belinda Stevens                      Simms International                            02 9026 3000

Shuna Boyd                            BoydPR                                               02 9418 8100