SBM becomes Lumitas as the business evolves beyond its production roots

• The rebrand reflects the evolution of the 50-year business into an integrated creative, communications and technology partner.
• It is supported by investment in people, facilities, proprietary marketing technology, AI-enabled workflows and a connected Australian-Chennai operating model.
• The launch comes during a period of strong growth, with new client wins and expanding demand for integrated marketing and communications solutions.

FOR IMMEDIATE RELEASE

Sydney, Australia 1st July 2026

SBM Marketing Communications will become Lumitas from July 1, marking the next chapter in the company's growth.

The rebrand reflects a broader transformation already underway across the business, which includes expanding communications and creative capabilities, investment in proprietary technology, AI-enabled workflows, new facilities and an integrated delivery model spanning Australia and Chennai.

The move brings together creative, communications, production and technology into one connected team designed to help organisations navigate an increasingly complex marketing landscape.

"SBM has been part of the marketing industry for more than 50 years and we're incredibly proud of that history. Lumitas builds on that, creating a brand that better reflects who we are today and the future we're building for our clients" said James Hannan, CEO of Lumitas

Built for Modern Marketing

The name Lumitas draws inspiration from the concepts of light (Lumen) and truth (Veritas), reflecting the business's heritage in photography and creative production and its communication and PR capabilities.

But more broadly, it's a reflection of a business that has moved far beyond the original name. What started as a pre-press trade house for the printing and graphic arts industry in the 1970s has evolved into broader business spanning creative and content creation, public relations, production, marketing technology and digital solutions.

While marketing is more connected than ever, many organisations still manage a patchwork of agencies, specialist providers and technology platforms to deliver what should be a unified outcome. Marketing teams also face increasing pressure to produce more content, move faster and demonstrate greater value from every investment. Lumitas was built to help solve that challenge.

By bringing together creative, communications, production and technology through one connected team, Lumitas helps organisations simplify complexity, reduce fragmentation and create work that is better made, better managed and more effective.

"The business changed before the name did. Lumitas simply gives us a clearer identity for where we are now and where we're heading, which is all in aid of making life easier for our clients" Hannan said.

From Production Partner to Integrated Business

More than a cosmetic change, the launch of Lumitas is the culmination of a multi-year investment in people, technology and facilities designed to better support clients and future growth.

Most recently, the company completed a major redevelopment of its Silverwater headquarters and production studio, in a modern, integrated environment while expanding its photography capabilities and creating dedicated spaces for clients to collaborate onsite.

This follows Lumitas' Melbourne studio's move to the Morris Moor precinct in Moorabbin, making it one of Victoria's largest creative production facilities. The business has also invested in new offices for its Chennai team, which for more than 15 years has operated as a fully integrated extension of the Australian business, providing additional scale, flexibility and specialist capability while maintaining a single standard of quality.

Together, these investments have created a connected operating model spanning Sydney, Melbourne and Chennai, giving clients access to broader capability, greater flexibility and a single standard of delivery.

Growth Driven by Client Demand

The launch of Lumitas comes during a period of significant growth for the business, including recent client appointments and expanding demand for integrated marketing, communications and technology solutions.

Recent client additions include:

• Halter
• Solum
• Transgrid
• Coleman
• iseekplant

These appointments build on a long-standing client portfolio that includes ALDI, Dell Technologies, NSW Department of Education, Harvey Norman, rebel and Domayne.

Technology Built Around Marketers

Technology has become a critical part of modern marketing, yet many organisations continue to manage fragmented systems, disconnected workflows and multiple platforms that don't communicate effectively.

Lumitas is actively integrating AI into production, content, communications and marketing workflows to improve productivity, quality and client outcomes.

The objective is not to replace people, but to help talented people do their best work faster and more effectively.

As part of its evolution, Lumitas has invested in the development of a proprietary marketing technology platform designed to help organisations better manage content, assets, product information and campaigns through a single connected ecosystem. The forthcoming propriety mar tech platform represents a significant investment in helping marketers simplify increasingly complex workflows.

Platform Capabilities:

• Digital Asset Management (DAM)
• Product Information Management (PIM)
• Digital Catalogue Management
• Digital Campaign Management
• Intelligent asset discovery
• Workflow integration
• Version control and governance
• Ecommerce connectivity

AI-enabled functionality is embedded throughout the platform to automate repetitive tasks, improve asset discoverability and create more efficient marketing workflows, allowing teams to spend less time managing content and more time creating value. The platform is designed to support better marketing outcomes by making content easier to create, manage, distribute and measure.

For more information contact:

Kerrie Murphy

General Manager

0409 537 743

Kerrie@Lumitas.com.au

Images and video, including the new logo and Silverwater studio, can be found here

ABOUT LUMITAS

Lumitas is an integrated creative, communications and technology business helping organisations create better work, manage it more effectively and extract more value from it over time.

Formerly SBM Marketing Communications, the business brings together more than 50 years of experience across creative, production, communications and technology through a connected team spanning Sydney, Melbourne and Chennai.

By combining creativity, communications, technology and operational expertise, Lumitas helps brands and marketers Be Brilliant.