STRETCH YOUR CURLS, NOT YOUR TIME: SheaMoisture Launches New Curl Stretch Collection Exclusively at Priceline
Announcement posted by 360PR 15 Jul 2026
SheaMoisture introduces its NEW Curl Stretch Collection, landing exclusively at Priceline - and it's set to change the way Australians with curls, coils and kinks approach shrinkage for good.
Designed specifically for shrinkage-prone hair, the Curl Stretch Collection works to elongate, define and deeply hydrate without compromising on moisture. The result? Longer-looking curls with enhanced shape, softness and manageability, minus the crunch or stiffness.
The Solution to Shrinkage
Shrinkage is a natural part of textured hair - but for many, it can mask length and make styling unpredictable. SheaMoisture's Curl Stretch Collection addresses the three key causes of shrinkage: dryness, breakage and tangling, delivering targeted care to reveal curls at their fullest potential.
With a blend of Kalahari Melon Oil, Marula Oil and Hyaluronic Serum, each formula is designed to lock in hydration, improve elasticity and support stronger, more resilient strands.
Key Benefits
- Elongates curls: Visibly reduces shrinkage for a stretched, lengthened look
- Defines & enhances curl pattern: Improves shape without stiffness
- Deep hydration: Nourishes strands for soft, touchable curls
- Frizz control: Smooths for a polished, humidity-resistant finish
- Lightweight hold: Maintains styles without crunch
Curl Stretch Shampoo & Conditioner - RRP $23.50 each: A nourishing wash duo that gently cleanses without stripping moisture, while working to strengthen and detangle shrinkage-prone hair. Together, they prep curls for elongation by improving hydration and reducing breakage - leaving hair visibly healthier, softer and more manageable.
Curl Stretch Multi-Tasking Volume Cream - RRP $29.99: The ultimate styling essential for elongated, voluminous curls. This rich yet lightweight cream delivers intense moisture and flexible hold, helping maintain stretched styles while enhancing natural definition.
How to use: Apply to wet, detangled hair in sections. Rake through from root to tip, then twist or apply slight tension while drying for beautifully stretched wash-and-go styles.
Curl Stretch Refresher Spray - RRP $29.99: Your between-wash hero. This hydrating mist revives curls, boosts moisture and controls frizz, helping protect against humidity while maintaining definition and length.
How to use: Lightly mist onto dry or damp hair. Sculpt curls with fingers as needed. Do not rinse.
With its signature blend of moisturising butters, nourishing oils and high-performance conditioning agents, the Curl Stretch Collection delivers length, definition and hydration in one effortless routine.
All SheaMoisture products are free from sulfates, parabens, phthalates, mineral oil and petrolatum and are formulated with fair trade shea butter. The SheaMoisture Curl Stretch Collection is available exclusively at Priceline stores nationwide and online now.
PR Contact: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416 175 518