POST EXPOSURE NEED NOT RESULT IN JOB LOSSES
Announcement posted by Realview 24 Jun 2009
Print publishers are
counting the cost of Australia Post's latest round of rate hikes with some
expressing concern about possible job losses, but The discipline of
combining the visual communications skills inherent to the print industry with
multimedia is described in the digital publishing sector as 'unified media'.
This is because digital publications bring static graphics (print style),
audio-visual (broadcast style) and data (web style) media in a single 'unified'
digital environment that has the same look and feel as a print publication but
performs like a website. "Unified media
production requires the visual communications discipline inherent in print but
does not require the specialized programming, coding or design expertise needed
for the development of web environments," explains Realview’s CEO, Mr.
Richard Lindley. "The right digital publishing service solution will
ensure publishers make great use of their existing print production talent and
will further expand their skills into multimedia production, without the need
to become experts in content management systems, Flash or HTML
programming." Industry experts agree.
Mr. John Blondin is an industry veteran with nearly 30 years in the game and is
the former Chairman of Publishers Australia. He has publishing interests on
both sides of the Tasman and is often engaged by the industry to determine a
market price for print titles if sold. Mr. Blondin says his advice for
the past few years has consistently urged print publishers to extend their
brands into digital editions that can deliver efficiency gains, circulation
increases, reduced postal costs and added value for websites. “Those affected by the
postal cost increases would do well to work with service providers that
understand how to use unified media platforms. It's not merely a question of
creating a digital version of a publication, it's about helping publishers fully leverage existing skills and
generate a positive revenue result from a move to unified media,” says Mr.
Blondin. "Publishers need to understand how unified media
creates print and online efficiencies, creates additional selling points and
delivers additional content depth for websites,” says Mr. Blondin. Publishers using Realview
Unified Media include those sold on newsstands and delivered by mail.
Most recently, In the period leading up
to the July 6th rate hikes, Realview is offering all affected publishers a
reduced rate for service, which includes the removal of set up fees and an
offer to create an account credit equal to the cost of mailing a print edition for
every digital subscriber. ends