Progress Software Introduces AI Agents Built into CMS Workflows to Reduce Content Bottlenecks and Scale Digital Delivery

Progress Software (Nasdaq: PRGS), an AI infrastructure software leader, today announced powerful agentic AI capabilities in Progress® Sitefinity® Generative CMS, empowering organisations to streamline content operations, accelerate digital experience delivery and unlock greater productivity, consistency and control.

Today's digital experiences require more than engagement. They require trusted, high-quality content that performs across search, AI-driven discovery and personalised journeys. Yet delivering and maintaining that content at scale remains a persistent challenge for many organisations, often constrained by manual workflows, fragmented tools and limited resources.  

Unlike AI assistants that sit outside of the publishing process, Sitefinity AI agents operate within it, turning content workflows into intelligent, adaptive systems. Marketers move from managing processes to accelerating outcomes. Instead of relying on disconnected tools or manual steps, agents execute key tasks, such as optimisation, review and analysis within the content lifecycle itself. This reduces bottlenecks, shortens production cycles and helps editors deliver every piece of content with greater consistency, quality and performance. 

"The real opportunity with AI is in creating smarter systems that help organisations continuously improve how digital experiences are delivered. Australian businesses are increasingly looking beyond experimentation and asking how AI can become part of core operations. By embedding AI agents directly into content workflows, we're helping Australian marketers move from manual content management to intelligent digital orchestration, where optimisation, governance and performance become built-in capabilities rather than afterthoughts," said John Yang, Vice President, APJ for Progress Software.   

 "That's a fundamental shift in how teams scale digital experiences and extract value from their content investments. The focus is no longer just on publishing faster but on creating adaptive digital ecosystems that can continuously learn, improve and respond to changing customer needs. That's where we see AI delivering its greatest long-term value: as a strategic capability that helps organisations across Australia compete and grow in an increasingly digital economy."  

What's new in Sitefinity Generative CMS:

• Custom AI Agents: Marketing teams can build task-specific agents to support workflows, such as content analysis, optimisation and editorial review directly within Sitefinity CMS.
• Page-Level Intelligence: Agents can evaluate full page experiences, including content, metadata and SEO properties, providing actionable recommendations.
• Adaptive Learning: Agents improve over time by learning from user feedback, helping reduce repetitive suggestions and better align with team preferences.
• Agents Conflict Handling: Built-in controls prevent conflicting recommendations when multiple agents are active.
• DX Assistant: Teams can ask natural-language questions, such as identifying underperforming content or SEO gaps, and receive prioritised, actionable insights. 

"Enterprise AI is entering its next phase, shifting from AI-assisted engagement to AI-powered digital operations," said Loren Jarrett, EVP and GM, Digital Experience, Progress Software. "With AI agents, content, personalisation and deployment flexibility in one platform, organisations can move faster, reduce complexity and scale digital delivery with greater control."

To learn more about the latest Sitefinity Generative CMS capabilities, visit: https://www.progress.com/sitefinity-cms.