MAYBELLINE x REAL TECHNIQUES CLOUDTOPIA LANDS EXCLUSIVELY AT CHEMIST WAREHOUSE

A new era of soft-focus beauty has arrived. Maybelline and Real Techniques unite to launch Cloudtopia - a first-of-its-kind collaboration delivering an out of this world flush, now landing exclusively at Chemist Warehouse, in-store and online.

At the heart of the collection is the hero: Maybelline Cloudtopia Cheek & Lip Mousse - a next-generation blush designed to create a diffused, cloud-soft flush across cheeks and lips. With its ultra-light, whipped texture and high-impact pigment, the mousse melts seamlessly into skin, delivering a blurred matte finish that looks airbrushed, never overdone.

Designed to elevate application, Real Techniques introduces a suite of custom tools engineered specifically for the mousse formula - transforming the way colour is applied, blended, and perfected.

MAYBELLINE CLOUDTOPIA CHEEK & LIP MOUSSE - RRP $25.99

Your shortcut to cloud skin: The Cloudtopia Cheek & Lip Mousse delivers effortless, multi-use colour with a modern, soft-focus finish.

• Ultra-pigmented, cloud-light mousse texture
• Blurred matte finish for a diffused flush
• Multi-use for cheeks and lips
• Up to 14-hour wear
• Sweat, transfer and crease-resistant
• Available in six shades: Divine Crimson, Pink Daydream, Coral Illusion, Moonlit Rose, Enchanted Mauve, Dreamy Dawn

    
REAL TECHNIQUES CLOUDTOPIA BLUSH BRUSH - RRP $29.99

A dual-ended, custom-designed brush created to pair perfectly with the Cloudtopia mousse.

• Small end: Precisely places pigment
• Dense, sloped end: Buffs and diffuses for a seamless, airbrushed effect 

REAL TECHNIQUES CLOUDTOPIA TOUCH UP BRUSH SET - RRP $45.99

Your on-the-go cloud skin kit. Featuring five custom-cut mini brushes and a full-size compact mirror for effortless application and touch-ups anywhere.

• RT 461 Mini Blush Brushes (Small & Large): Build and blend cream colour seamlessly
• RT 407 Mini Multitask Brush: Softly diffuses powder and bronzer
• RT 402 Mini Setting Brush: Precision application for powder and highlight
• RT 425 Mini Lip Smudge Brush: Blurs lip colour for a soft-focus finish
• Compact Mirror: Full-size for easy, on-the-go use 

THE CLOUD SKIN EFFECT

Together, the Cloudtopia mousse and Real Techniques tools deliver the ultimate blurred glow - where pigment meets precision.

• Build colour without patchiness
• Diffuse edges for a soft-focus finish
• Sculpt and enhance with natural-looking colour
• Achieve the trending "cloud skin" look with ease

The Maybelline x Real Techniques Cloudtopia collection is available from the 20th August 2026 for a limited time, exclusively at Chemist Warehouse in-store and online.

PR Contact:
Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: +61 416 175 518