SheaMoisture launches new Men’s Beard Care Range - Exclusively at Priceline

SheaMoisture is bringing its signature moisture-rich care to men's grooming with the launch of its new SheaMoisture Men's Beard Care Range, available exclusively at Priceline.

Designed for men who want a healthier-looking, softer and more manageable beard, the new four-piece range brings SheaMoisture's expertise in caring for dry, coarse and textured hair to facial hair, with products designed to cleanse, condition, hydrate and style as part of an everyday grooming routine.

The range also offers exceptional value, with SheaMoisture's Beard Oil priced lower per 100ml than leading competitors - delivering premium performance at around half the cost of many leading beard oil brands.

At the heart of the range is a powerful combination of Maracuja Oil and Raw Shea Butter, selected to deliver deep hydration while helping soften coarse beard hair, reduce dryness and itch and improve overall manageability. Whether maintaining a short beard or taming a fuller style, the range provides a complete grooming routine from wash through to conditioning and styling.

Meet the SheaMoisture Men's Beard Care Range

SheaMoisture MARACUJA OIL & SHEA BUTTER BEARD WASH 177ml - $24.99 RRP

A fresh start for better beard care. This gentle, pH-balanced wash deeply cleanses beard hair and the skin underneath, removing dirt, flakes, build-up and odours without stripping away essential moisture. Maracuja Oil and conditioning Shea Butter help leave facial hair feeling clean, hydrated and ready for grooming.

SheaMoisture MARACUJA OIL & SHEA BUTTER FULL BEARD DETANGLER 118ml - $29.99 RRP

Created with thick, coarse and full beards in mind, this leave-in conditioning treatment helps soften and smooth facial hair while improving manageability. The rich combination of Maracuja Oil and Shea Butter provides slip to help ease out knots and tangles without unnecessary tugging.

SheaMoisture MARACUJA OIL & SHEA BUTTER BEARD CONDITIONING OIL 95ml - $29.99 RRP

A lightweight, fast-absorbing conditioning oil designed to moisturise both beard hair and the skin underneath. Maracuja Oil and Shea Oil help combat the dryness and scratchiness that can come with growing and maintaining a beard, leaving facial hair feeling softer, smoother and more comfortable.

SheaMoisture MARACUJA OIL & SHEA BUTTER BEARD BALM 113g - $29.99 RRP

Shape, smooth and define with a nourishing balm that helps tame facial hair while locking in moisture. Its dense, workable texture makes it easy to control and shape the beard, while Maracuja Oil and Shea Butter condition the hair for a polished, well-groomed finish throughout the day. Suitable for all beard types and particularly effective on coarse hair that needs extra control.

SheaMoisture care, now for him

The launch marks an expansion of the SheaMoisture experience into men's everyday grooming, giving beard wearers targeted products backed by the brand's long-standing focus on moisture and care for coarse and textured hair. It also offers existing SheaMoisture customers a new way to bring the brand into their household, whether shopping for a partner, husband, son or someone looking to elevate their beard routine.

The SheaMoisture Men's Maracuja Oil & Shea Butter Beard Care Range is available exclusively at Priceline now, with prices from $24.99 RRP.

sheamoisture.com.au

PR CONTACT: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416175518