Notre Dame enrolment campaign earns Rocket Agency its first Global Search Awards win
Announcement posted by Rocket Agency 29 Sep 2026
SYDNEY, 24 September 2026 - Rocket Agency's enrolment campaign for the University of Notre Dame Australia has won Best APAC PPC Campaign at the Global Search Awards 2026.
It is the agency's first win at the awards, which were presented on 23 September at The Round Room at The Mansion House in Dublin, Ireland.
The entry, The University's Most Efficient Enrolment Campaign Yet, drew praise from the judges for its response to shifting demand.
"Responding quickly to changing demand and audience behaviour, Rocket Agency executed a highly effective omnichannel strategy that balanced precision with flexibility," the judges said. "Smart use of data informed every decision, resulting in impressive business growth and a compelling demonstration of performance-driven marketing excellence."
Rocket's case study on its work with the university shows how the agency ran the paid digital activity.
The agency split campaigns by geography, treating local and international audiences separately. Search activity covered brand and generic terms, along with campaigns for individual programs such as the Doctor of Medicine.
Rocket reached new audiences through lookalike and custom interest groups, with retargeting running alongside them. Creative and messaging went through A/B testing.
Rocket also implemented GA4 with a custom dashboard, so the university could see performance beyond clicks and impressions.
According to the case study, applications through a funnel campaign increased 14-fold, and more than 22% of leads converted to opportunities. Return on ad spend from Google Ads grew over six months and finished above target.
About Rocket Agency
Rocket Agency is a full-service digital marketing agency with more than 50 specialists. It helps clients grow through digital channels and creative.
The agency is a Google Premier Partner, placing it in the top 3% of agencies in Australia. It is also a Bing Select Partner, Meta Business Partner, HubSpot Platinum Partner and TikTok Agency Advantage Partner.
Rocket Agency has been named Australia's Top Full-Service Digital Company on Clutch and was recognised in the AFR BOSS Best Places to Work list in 2023.