Myer is also TiVo’s store

Robbee Minicola, CEO of Hybrid TV, comments, “Myer coming on board as a TiVo retailer is further testament to the ever-growing expansion of our retail footprint to keep up with rising consumer demand for the TiVo media device. 

“The decision by Myer to retail the TiVo media device is yet another example of a top tier retailer who acknowledges that TiVo is the right product to offer customers seeking answers to the analogue to digital switchover and of course broadband content and services on the TV,” says Minicola.

Roger Drinkwater, Category Buyer - Home Entertainment Myer Electric, said, “We have been following the success of the TiVo media device in its first year in Australia with great interest. The remarkable sales performance and brand awareness has Myer wanting to play a retail role in optimising this overwhelming consumer demand.

“With our 65 stores across Australia and more opening later in the year, we see Myer as an incredibly relevant member of the retail landscape. The catchphrase “My Store, Myer” is near synonymous with the TiVo mantra of personalisation,” comments Drinkwater.

-ends-

About Hybrid Television Services (ANZ) Pty Limited and the TiVo media device

Hybrid Television Services (ANZ) Pty Limited is the exclusive licensee of TiVo products in Australia and New Zealand (New Zealand launch is scheduled for Christmas 2009). The TiVo media device is HD Digital Ready compliant to the Government's Digital Ready scheme. The TiVo media device combines digital terrestrial television with broadband content, services and games. The product was originally pioneered in 1997 in the USA by TiVo Inc. In 2008, TiVo technology was brought to Australia by Hybrid Television Services (ANZ) Pty Limited and is now available and the media device will be available in New Zealand in 2009. Hybrid TV is owned by the Seven Media Group (Australia) and TVNZ (New Zealand). For more information see www.tivo.com.au

TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. 2009. TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

Media Contact

Iceberg Communications

Nuria Grifoll

P: 02 8907 4932

E: tivo@iceberg.com.au 

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