Beat the Heat - Midea's new Edith Series Air Conditioner Range helps Aussie households keep their cool this summer

SYDNEY, 2 NOVEMBER 2026 - Midea, one of the world's largest home appliance and smart home technology companies, is bringing a cool change to Australian households ahead of the summer season with the launch of the new Edith Series residential air conditioning range. With summer expected to reach record high temperatures this year[1], today's launch further expands Midea's local residential air conditioner range, delivering energy efficient heating and cooling, and smart home integration. 

The Edith Series quickly delivers a cooler indoor environment with the integration of rapid cooling features, which drop indoor temperatures by 6°C in just 10 minutes. In addition, advanced energy saving logic in AI ECOMASTER mode intelligently optimises energy use for better power bill management.

Image: Midea's new Edith Residential Air Conditioner Series

Achieving ideal comfort levels is also a focus of Midea's new Edith Series, with an enhanced airflow system offering both vertical and horizontal auto-swing to spread comfort more widely throughout the room. The Wind Avoid Me feature directs airflow away from occupants at the widest possible angle, helping to prevent direct cold or hot drafts for greater comfort at night, particularly for young children and babies. 

Midea's Smart Control suite enhances smart home automation with features such as Wi-Fi connectivity and voice control compatibility with Google Home and Alexa, making it easier than ever for Aussie households to control their home comfort from anywhere, anytime.

The remote control of the Edith Series also has a built-in temperature sensor to detect its surrounding temperature., while the Follow Me feature adjusts the room temperature more accurately for greater comfort. 

With more time spent indoors to escape the heat, Midea recognises that healthy air management is a must for every household and has integrated I-Clean Pro into the Edith Series to ensure a cool home is also a healthy and hygienic home environment. I-Clean Pro is a process that involves the Midea Inverter AC undergoing a 6-step cleaning process for the IDU evaporator, followed by high temperature steam sterilisation at 56°C for over 30 minutes, keeping the AC clean and performing well so your loved one can breathe easy.

The new Edith Series is built on Midea's Prime Guard durability platform which helps to extend its lifespan in Australian conditions. Prime Guard features include graphene coating, 50°C cooling capability and auto-restart and refrigerant leakage detection, which are consistent across Midea's entire Hi-Wall range of residential air conditioners. 

"Midea has been innovating in residential air-conditioning for over 40 years, adapting our technology to perform in even the toughest Australian conditions while delivering the reliability and energy efficiency households expect," said John Milonas of Midea ANZ. 

"With Australia bracing for a hotter than average spring and a scorching summer, a reliable air conditioner is an essential addition to every Australian household to help make the home a more comfortable environment when the mercury climbs."

"With Heat/Cool Flash cooling a room by 6°C in just 10 minutes, the new Edith Series helps make the home a cool retreat from the heat. With Prime Guard and 50°C cooling capability, the Edith Series is built to help families stay comfortable, even on the hottest days." 

Edith Series: quieter, smarter climate control

The Edith Series is built around quieter operation and more advanced air quality and energy management. It introduces I-Clean Pro to reduce coil-trapped bacteria by 99.9%* for healthy air management. The Edith Series also features Outdoor Silent operation, which reduces outdoor unit noise by 3 to 7 decibels. Edith also integrates Heat/Cool Flash, which cools the room by 6°C quickly in just 10 minutes. Further to this, Midea's Edith Series offers the powerful AI ECOMASTER feature which is trained on billions of data points, and allows for precise temperature control, meaning less temperature fluctuation and wasted energy, giving cost-conscious households the reassurance of efficient running costs without compromising on comfort. Plus, with the SmartHome App, you can track your energy usage at the touch of a button, avoiding any nasty bill surprises.  

Pricing And Availability

The Midea Edith Series residential air conditioners are available now at The Good Guys.

Recommended retail price:

• Midea Edith Series C2.1kW H2.5kW Reverse Cycle Split System (MFEF20VAN/W) - RRP $899
• Midea Edith Series C2.5kW H2.9kW Reverse Cycle Split System (MFEF26VAN/W) - RRP$ $999
• Midea Edith Series C3.5kW H4.0kW Reverse Cycle Split System (MFEF35VAN/W) - RRP $1,299
• Midea Edith Series C5.2kW H5.6kW Reverse Cycle Split System (MFEF50VAN/W) - RRP $1,699
• Midea Edith Series C7.0kW H7.7kW Reverse Cycle Split System (MFEF70VAN/W) - RRP $1,899
• Midea Edith Series C8.0kW H8.7kW Reverse Cycle Split System (MFEF80VAN/W) - $RRP $2,399

High-resolution imagery is available:

• Edith Series images HERE 

ENDS

*Self-cleaning mode reduces coil-trapped bacteria by 99.9% after 2 cleaning cycles, tested by UL Solutions (No. A802784). Visit http://verify.ul.com for further details.

About Midea & Midea Group

Midea is one of over 10 brands operating under the Smart Home Business of Midea Group.

Founded in 1968, Midea Group is a leading global technology company and one of the world's largest home appliance manufacturers. As a Fortune Global 500® enterprise, it ranked #231 in 2026. The Group has streamlined its core operations into six high-growth business pillars to drive future growth: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics.

The Midea brand believes in providing surprisingly friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers - enabling them to "make yourself at home".

Midea Group's globally 63 production centers and around 190,000 employees in more than 200 countries and regions generated an annual revenue of $56.9 billion in 2024. Its 38 worldwide innovation centers and the strong commitment to R&D have resulted in more than 90,000 authorised patents to-date.

www.midea-group.com

www.midea.com/global

www.midea.com/global/sponsorship 

Midea Media Contacts

 

David Wolf
Email: david@closer.com.au 
Contact number: +61 411 111 787

Maria Crema

Email: maria@closer.com.au 
Contact number: +61 402 239 929

[1] https://www.theaustralian.com.au/breaking-news/severe-heatwaves-predicted-as-summerlike-temperatures-heat-up-parts-of-australia-this-spring/news-story/281f3276f96857318a0f92d17f29a1ad