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Getaway with ZUJI

Announcement posted by ZUJI 07 Feb 2003

5% discount for all holiday packages booked online with ninemsn.com.au/getaway between February and March 2003
Asia Pacific's most comprehensive travel portal, today announced a major partnership with Australia's largest website, ninemsn, to power the travel booking services of ninemsn's travel site, Getaway(1).
To mark the launch, all visitors who plan and book holiday packages between February and March 2003 by visiting ninemsn.com.au/getaway will receive an exclusive five percent discount on their purchase.
Commenting on the partnership, Ms Jane O'Connell, Director of Network Content said, "In November 2002, over 2.86 million(2) Australians visited a travel website to research holiday destinations. That equates to 38 percent of the entire online Australian population," said Ms O'Connell.
"Interestingly, more people visit travel sites than other areas like sport, real estate, employment and auto sites(3). We also know that 67 percent of those people who use the internet for travel information are more likely to married and have no kids in the household (69 percent),"(4) said Ms O'Connell.
People who use ninemsn's Getaway site tend to search on Fridays during work hours between 10am and 5pm, and in the lead-up to Christmas 2002, the destinations that people were most interested in researching as a holiday destination were Fiji, Sydney and Melbourne.
"Partnering with such a strong player as ZUJI in the online travel market presents us with a great opportunity to take advantage of this growing
market. We are confident that visitors to Getaway will be delighted with ZUJI's comprehensive range of competitively priced travel products and its suite of innovative travel planning and booking tools" said Ms O'Connell.
The number of people visiting travel domains grew by 18 percent from June 2002 to December 2002, while the overall active Internet population was stable(5).
According to Jo O'Brien, country manager for ZUJI, this partnership means both companies are well poised to take advantage of Australia's exploding online travel market.
"We are delighted that ninemsn has chosen ZUJI as its exclusive travel booking-engine partner. The combined resources of Australia's number one website, and Asia Pacific's leading travel portal means consumers will have greater choice and flexibility in researching and purchasing travel online.
"The Asia Pacific online travel market expected to grow from US$2.7 billion in 2002 to US$8 billion in 2004(6), and from 3.5 percent of the total travel market to 9.5 percent over the same period," said Ms O'Brien. "By partnering with ninemsn, ZUJI is well placed to capture significant market share through access to some of the 6.2 million Australians who regularly visit ninemsn."
In addition to ZUJI's travel resources and air, hotel and car booking service, visitors to ninemsn's Getaway site can now access ZUJI's new holidays and packages feature, launched in 2003. By using the holidays tool, travellers can create their own holiday packages with flights and accommodation to the destination of their choice, and can also access set package deals that offer great savings.
~ends~
About ninemsn
Australia's number-one website capturing the largest online audience in Australia, with over six million people visiting each month. Formed in 1997, ninemsn is a 50:50 joint venture between the Microsoft Corporation and ecorp. ninemsn is currently ranked as Australia's leading online publisher with over 80% reach to Australian online consumers.
About ZUJI
ZUJI (www.ZUJI.com) aims to be the leading business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) travel portal in Asia-Pacific. Through ZUJI, travellers can access a comprehensive range of travel products that include more than 400 airlines, 56,000 hotels and more than 50 car rental companies, giving travellers choice and control in creating their own journeys. The ZUJI experience is enhanced by best value pricing, excellent customer service and leading-edge technology that allows for speed and ease of navigation and innovative travel planning tools.
ZUJI is a joint venture of 16 leading airlines operating in Asia-Pacific and Travelocity.com, the world's most popular online travel service. The airlines are All Nippon Airways, Cathay Pacific Airways, China Airlines, EVA Airways, Garuda Indonesia, Hong Kong Dragon Airlines, Japan Air System, Japan Airlines, Malaysia Airlines, Northwest Airlines, Philippine Airlines, Qantas Airways, Royal Brunei Airlines, SilkAir, Singapore Airlines and United Airlines.
1 ninemsn's Getaway site records over 264,000 Australian unique visitors
each month - Red Sheriff Ratings, October 2002
2 Red Sheriff Ratings November 2002
3 Red Sheriff Ratings November 2002
4 Roy Morgan Single Source, Oct 01-Sept 02
5 Nielsen NetRatings
6 PhoCusWright July 2002 (market forecast is for 6 countries in
Asia-Pacific : Australia, China, Hong Kong, Singapore, South Korea, Taiwan)