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Emerson Network Power appoints Ingram Micro as master distributor for Liebert UPS

Announcement posted by Ingram Micro 02 Sep 2004

Emerson Network Power Australia has selected Ingram Micro as Eastern Zone Master Distributor for its range of Liebert brand Uninterruptible Power Systems (UPS).
Liebert is a premiere brand of Emerson Network Power, the USD$2.4 billion company whose range of UPS, Precision Cooling and DC products are best known in Australia for their mission-critical applications. This is backed up by one of the largest service organisations globally.
Ingram Micro will be responsible for spearheading Emerson's push into the high-volume consumer and small business UPS markets with its Liebert Micro UPS products, and will be backed up by Emerson's expert support network. The agreement comes into effect in October in all states other than South Australia and Western Australia.
"The Liebert brand has traditionally been associated with mission-critical data centres," said Bob Daniel, managing director of Emerson Network Power Australia. "In developing the Liebert Micro UPS products we've taken the same technology pioneered for mission-critical applications and modified it for home, small and medium business applications. In this way we've extended the heritage of our top-tier products through the entire product range."
Daniel said that it was important to select a channel partner that not only understood this market well, but could also offer Emerson its proven expertise in the distribution of small-to-medium business solutions in the Australian market.
"The experience gained in working with our corporate customers has been used extensively in the development of our small business solutions, so we wanted to partner with a company that offers scalable solutions for small companies as well as larger organisations," he said.
Speaking on the appointment, Ingram Micro Australia managing director Steve Rust said his company is always on the lookout for respected market brands that extend the product ranges Ingram Micro can offer its reseller customers.
"We are committed to adding value for both our vendors and resellers by offering a diverse range of quality products that meet their customers needs, said Rust. "In working with Emerson Network Power I am confident we will further this commitment, and are excited by the opportunity of representing a respected and proven brand in the Australian market."
Ingram Micro will initially carry four Liebert Micro UPS product ranges: Liebert PowerSure Assistant, Liebert PowerSure Proactive, Liebert PowerSure Interactive and Liebert UPStation GXT. This includes entry-level 500VA to 650VA offline UPS products in the Assistant range, 700VA to 3000VA line interactive UPS products in the ProActive and Interactive ranges, and true online double conversion products in the GXT range rated from 700VA to 6000VA.
As applications such as Voice-over-IP and Power-over-Ethernet take hold in the small-to-medium business space, companies will be looking to scale up their power protection products, giving vendors and resellers another revenue stream and a way of offering better value product bundles to their customers.
"What Liebert brings to the table is a range of products with technically advanced features such as double conversion technology at price points that make sense for smaller but no less critical business applications," said Daniel.
"In Ingram Micro we now have a partner with a sizable footprint in this market space and a keen understanding of the value we offer to their own customers. I'm confident we can work together and identify the opportunities of taking our solutions to market at a time when demand for reliable, technically advanced UPS solutions is on the rise."
About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE: EMR), provides a full spectrum of reliable power solutions, including inbound power, connectivity, power supplies, power protection systems and precision cooling, backed by the largest global services organisation in the power industry. Emerson Network Power serves the needs of telecommunications networks, data centres, health care and industrial facilities worldwide. For information, visit www.emersonnetworkpower.com.
About Emerson
St. Louis-based Emerson is a global leader in bringing technology and engineering together to provide innovative solutions to customers in process control; electronics and telecommunications; industrial automation; heating, ventilating and air conditioning; and appliance and tools. Sales in fiscal 2003 were US$14 billion.
About Ingram Micro Australia Pty Ltd
Ingram Micro Australia Pty Ltd carries a broad range of products including: components, hard disk drives, memory, networking, notebooks, PCs, peripherals, printers, servers, software, storage products and modems to serve the needs of Australia's IT marketplace. Offices are located in Sydney, Melbourne, Brisbane and Perth. Visit www.ingrammicro.com.au.