Incipio and Simms International Form Strategic Partnership to Expand Business in Australia

IRVINE, CA United States and SYDNEY, NSW Australia – December 2, 2009 – Today, Incipio and Simms International jointly announce their new partnership to expand both companies product offering in Australia. With this exciting new partnership, Simms will become the sole distributor of Incipio’s award winning product line in Australia, which includes accessories for the Apple iPhone, iPod and Mac. The direct connection between Incipio and Simms will be mutually beneficial to both companies by offering exclusive representation, excellent service and prompt distribution, in hopes of expanding business in Australia.

“We’re thrilled to be in this partnership with Simms. I look forward to working with Simms exclusively, as they are a leading supplier of IT products and services to many of our customers” said Andy Fathollahi, President of Incipio Technologies.

“This is one category where Simms has been looking for the right partner, and Incipio is that partner.” said Gavin Troxler, Product Marketing Director. “The brand fits in with our mantra of representing high quality, premium brand products. The Incipio product range compliments our Apple business, and Simms will be marketing the product range through our Apple reseller channel and retail customers.”

“We are looking forward to partnering with Incipio to develop the brand in Australia, providing high quality products backed up by Simms’ high levels of customer service.”

ABOUT INCIPIO: Continually fusing fashion with function, Incipio was established in 1999 by a group of gadget-obsessed designers; Incipio was founded upon the premise that quality and value should go hand in hand. Incipio’s primary focus is to deliver exceptional products through superior engineering. The company’s credo--The Art of Protection--signifies the delicate balance of style and creativity while delivering unparalleled protection and function. Incipio’s product line includes iPhone, iPod, BlackBerry, and laptop accessories. The company’s commitment to provide innovative products at the highest level of craftsmanship combined with maintaining an affordable price makes it a leader in this industry. Incipio’s team members challenge themselves to develop the highest quality accessories by continuously seeking opportunities to improve and enhance the user experience. Incipio products are available directly online and in dozens of countries around the globe with distributors and retailers in the US, Canada, Asia, UK, Europe, Australia and Latin America. Incipio Technologies, Inc is a privately held firm based out of Irvine CA., with offices in Asia.

ABOUT SIMMS: Since their beginnings in 1995, Simms has established themselves as a trusted member of the IT channel, forging relationships with world-leading vendors, including Apple, Kingston, Cisco, VMware, Motion Computing, Powertraveller and Western Digital.. The company see’s themselves as an extension of their vendors, constantly seeking innovative ways to develop the market and create more opportunities for their channel partners. It is this specialised focus which affords their people the knowledge and expertise to deliver a unique range of services, extending from consultative selling, tailored marketing programs and comprehensive technical support through to product management, and advanced inventory and logistics management. Simms also invests heavily in quality programs such as ISO 9001:2000 and other initiatives to improve service levels. Their on-going investment in reliable, flexible infrastructure and systems is a critical component of their service delivery, but Simms biggest strength is their people – dedicated specialists who are enthusiastic about what they do and how they embody their corporate values of innovation, laughter, passion, courage, caring and professionalism. Simms International was the first Australian IT company to achieve Investors in People accreditation in 2003, enabling them to attract and retain talented people who share a common purpose. The success of Simms approach can be seen in their solid reputation for outstanding service and support, demonstrated through long-term relationships with high-profile vendors, their strong financial position and the satisfaction levels of their vendors, channel partners and staff.