Sennheiser and adidas joint cooperation in new sporting earphones

January 2010 – Audio specialist Sennheiser and sports goods manufacturer adidas today announced their cooperation in the field of sports headphones. The two companies will launch their collaboration with four new headphone models that are specially designed for sports applications.

“The new sports headphones mark the beginning of a cooperation in which Sennheiser and adidas will combine the very best of the sports and audio worlds," said Susanne Seidel, President Global Marketing at Sennheiser. The Sennheiser name is synonymous throughout the world with top-quality audio products, while adidas is one of the leading brands in the sports goods sector. Offering innovative technology and state-of-the-art design, both companies inspire their customers with their products worldwide. “The fields of electronics and entertainment are becoming more and more important in leisure and sports. With the Sennheiser collaboration we are now able to enlarge our product portfolio with high-quality headphones specially designed for sports applications”, explained Bernd Wahler, Chief Marketing Officer at adidas Sports Performance.

Strong partnership

"We are very pleased to have adidas at our side as a partner with a brand and corporate philosophy that ideally matches that of Sennheiser," said Susanne Seidel. Both companies pursue a premium brand strategy and set the very highest standards in the quality, functionality and design of their products. A long-standing company history is reflected in the corporate culture of both adidas and Sennheiser – both companies were founded in Germany more than 60 years ago.

Sennheiser has been very successful with sports headphones in the consumer electronics market for many years. Together with adidas, the audio specialist now wants to further extend its leading position and to focus even more strongly on the sports market. The two cooperation partners have succeeded in optimally combining their expertise in the development of the new sports headphones. The MX 680, CX 680, OMX 680 and PMX 680 models feature exceptional sound quality and maximum sports functionality. The four new headphones will be dispatched to Sennheiser sales partners and adidas Sport Performance stores from February 2010. Stock availability and retail pricing will be confirmed in the coming week/s.

High res images are available upon request.

About Sennheiser

The Sennheiser Group with its headquarters in Wedemark, near Hannover, Germany is one of the world‘s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company established in 1945 recorded sales of over €385 million in 2008. Sennheiser employs over 2,100 people worldwide, around 55% of whom are in Germany. Sennheiser has manufacturing plants in Germany, Ireland and the USA and is represented worldwide by subsidiaries in France, the United Kingdom, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA and through long-term trading partners in other countries.  Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). For more information about Sennheiser, please visit www.sennheiser.com.

About adidas AG

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit www.adidas.com.