CAS Ranked #1 for Customer Experience in CRM and TPM in 2010 Consumer Goods Technology Magazine Readers’ Choice Survey

SYDNEY, AUSTRALIA, KAISERSLAUTERN, GERMANY and ATLANTA, GEORGIA

CAS AG, the leading global provider of Customer Management and Mobility Solutions for the Consumer Products industry, today announced its receipt of two 2010 Readers’ Choice Awards from Consumer Goods Technology magazine (CGT). CAS was recognized by readers of CGT as ranking #1 in Customer Experience in the categories of both Customer Relationship Management (CRM) and Trade Promotion Management (TPM) software.

“Our customers are the reason for our success and they are our number one priority. We are very pleased to be recognized by our customers as the leading vendor in Customer Experience in both the CRM and TPM categories,” said Stefan Joneck, Founder and CEO of CAS.

“CAS is a great vendor to work with,” said Peter K. Hatch, Sr. Director, Information Management Demand, Reynolds American Services Inc. “In addition to having a superior product for Retail Execution and TPM, their commitment to customer service and collaboration delivers real value to R.J. Reynolds Tobacco Company.”

Since its inception in Germany more than 25 years ago, CAS has grown its business globally with a reputation for delivering innovative software products and providing exceptional customer service. CAS recently announced the release of the eighth and latest generation of its software suite called CAS 8 which provides leading Consumer Products companies the global mobility and advanced trade promotion management capabilities that they require to leverage their existing ERP investments to drive profitable sales growth.

CAS 8 is the only integrated software suite developed specifically for the Consumer Products industry that can be deployed on all major Mobility device platforms - including Smartphone, PDA, Tablet and Laptop – in both “online” and “offline” environments.

About CAS
CAS, the leading provider of Customer Management and Mobility Solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestl, R.J. Reynolds Tobacco Company and more.
CAS has global headquarters in Germany and offices in the Americas, EMEA and AsiaPac.
For further information please visit www.cas.com.

About Consumer Goods Technology
CGT (Consumer Goods Technology) magazine is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear.
For more information on CGT, visit http://www.consumergoods.com.

About the Readers’ Choice 2010 Survey:
This benchmark issue draws on feedback from 165 consumer goods executives to rank service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Consulting and Outsourcing. Results will be spotlighted in the January 2010 edition of CGT magazine in print and online.