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Longhaus launches online TV portal powered by Melbourne IT

Announcement posted by Melbourne IT 16 Feb 2010

Longhaus' new LTV channels use Melbourne IT's MediaPoint to deliver Asia-Pacific ICT insights

BRISBANE, Australia – 16 February 2010 – Australian analyst firm Longhaus today launched the Internet-based LTV and Longhaus Television Network as the pre-eminent provider of Australian and near-shore digital video content for the ICT industry.  Longhaus has chosen Melbourne IT’s MediaPoint digital media delivery platform to capitalise on the market opportunity for on-demand video insights and analysis.

Longhaus, one of Australia's leading boutique ICT research and advisory companies, has established programming under the digital media brands The Research Channel, The Advisor, The Sample Frame, and the LTV Network to deliver rich media format research insights, news commentary, C-Level interviews, and technology strategy.

LTV’s media server is fully based on Melbourne IT’s digital media management and publishing platform, MediaPoint, which allows LTV to deliver both free and secure subscriber-only content while also enabling Longhaus to offer “white label” channels to both technology vendors and end-user organisations wishing to develop proprietary rich media technology-focused content.

Longhaus Managing Director, Peter Carr, said LTV viewers can expect the same level of insight and quality upon which the research firm’s strong written research and advisory reputation has been built.

“LTV delivers regular, fresh research via a trusted source which helps both business decision makers and ICT vendors to understand the technology trends affecting them and the ICT industry.  Through our advisory business, Longhaus undertakes dozens of interactions and discussions every week with the who’s who of the Australian and global technology industry. LTV gives us the opportunity to provide a more immediate and richer experience for our clients, by sharing those conversations and insights using interactive media to complement the more tangible written content we continue to produce,” Longhaus Managing Director, Peter Carr, said

Speaking from the company’s new Queensland studio in Bowen Hills, LTV’s Commercial Director, Bernie Hogan said: “We have an ambitious long term goal to deliver up-to-the-minute, real-time data, key metrics and commentary on major ICT market announcements in the Australia and near-shore region via LTV and become known as the ‘Bloomberg for ICT’ across Asia Pacific.”

“The flexibility and scalability of Melbourne IT’s MediaPoint platform not only allows us to easily manage and publish our content on LTV but provides the opportunity for growth through commercial partnerships.  We are already receiving strong interest in using LTV as a rich digital media network for further channels and content development .  Companies don’t just want to watch, they want to participate,” he said.

In 2010, LTV’s public programming will include Advisor, GenTech, and Prosumer.au, providing interviews with CIOs and CEOs, as well as ICT insights for the mid-market, and analysis on education, gaming and consumer technology for the 16-25 year old young adult market.  The research channel programming, accessible only by new and existing Longhaus subscribers, will cover Markets and Economics and Industry and Technology and present research briefings, commentary, and research analysis.  The company will produce and feature at least 120 hours of on-demand content in the first year, increasing in 2011 to become “near live”.

“With one of Australia’s most respected ICT advisors entrusting the core of their own digital marketing strategy to Melbourne IT, it really speaks volumes about the quality of our MediaPoint product and content delivery expertise,” Melbourne IT CEO & Managing Director, Theo Hnarakis, said.

“LTV is an exciting initiative which shows the growing demand for online video and rich content among enterprises beyond simple news programming.  We are continuing to see more organisations using rich media in innovative ways to get closer to their customers online, and using a scalable content delivery platform such as MediaPoint not only allows companies to consider new ways to communicate, but new business models to generate revenue.”

A recent report from Cisco predicted that worldwide traffic from Internet video will continue to boom with a compound annual growth rate of 62% to 2013[1].  MediaPoint allows organisations to capitalise on this increasing demand for rich media experiences with a platform to easily store, manage, transcode and distribute high-quality video content across the Internet.   Content can be distributed through multiple connectivity options including a robust international content delivery network to maximise the end user experience and quality of service.

Further information on MediaPoint can be found at www.mediapointcdn.com.au and LTV’s video channels can be accessed at www.longhaus.tv.

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ENDS.

About Longhaus

Longhaus is globally recognised as one of Australia's leading boutique ICT research and advisory companies offering local research and analysis to assist major organisations overcome the challenges presented by the adoption of global ICT solutions. 

Longhaus offer a range of services, from complimentary analysis through to subscription based-research and customised research projects.  The company’s industry-leading insights on technology and its impact on business performance in the Australian and near-shore market is relied upon by numerous enterprises, government and IT vendors alike.  To learn more about our services visit www.longhaus.com

About Melbourne IT

Melbourne IT (ASX: MLB) helps organisations of all sizes to successfully do business online.  Our complete portfolio of Internet-based technology services drives business effectiveness and profitability for more than 350,000 customers around the world.

The breadth of Melbourne IT’s offering extends from helping small businesses build an online presence through to managing the complex technology environments of large enterprises and governments – including Internet domain name services, web hosting, online brand protection and promotion, video content delivery, managed IT services and more.

Melbourne IT’s culture of integrity, innovation, collaboration and customer centricity has been built by more than 700 employees spread across 18 offices in 10 countries.  Our customers include Volvo, GlaxoSmithKline, Lego, Queensland Department of Education and Training, Socit Gnrale, Aurecon Asia-Pacific, Coca-Cola Amatil and Twitter.  For more information, visit www.melbourneit.com

Media contacts:

Tony Smith / Susan Epp                                                               Bernie Hogan

Melbourne IT                               &n