CAS Receives Highest Possible Rating for Sales Force Automation Solutions in Consumer Products Industry

SYDNEY, AUSTRALIA, KAISERSLAUTERN, GERMANY and ATLANTA, GA – February 16, 2010 – CAS AG, the leading global provider of Customer Management and Mobility solutions for the Consumer Products industry, today announced it has received a “Strong Positive” rating in Gartner’s “MarketScope for Sales Force Automation in the Consumer Goods Industry.” CAS was one of 15 vendors evaluated in the report and received the highest possible rating.

Gartner considers companies receiving a “Strong Positive” rating to be "providers of strategic products, services or solutions" and recommends that existing customers "continue with planned investments" with these companies while potential customers should "consider this vendor a strong choice for strategic investments.”

“We believe Gartner’s ‘Strong Positive’ rating confirms CAS’ position in the market and reflects our commitment to providing ‘front office’ solutions that meet the unique challenges of leading Consumer Products companies,” said Stefan Joneck, CEO and Founder of CAS.

Gartner states in the report that it advises investment in sales force automation solutions because they are “a means to a competitive advantage, particularly as CG companies evolve their capabilities from transactional to analytical to predictive/optimization and finally to optimized with a focus on real time.”

CAS recently announced the release of the eighth and latest generation of its software suite, called CAS 8. CAS 8 provides leading Consumer Products companies the global retail execution and advanced trade promotion management and optimization capabilities required to leverage their existing ERP investments to drive better allocation of in-store resources, increase sales due to reduced out of stocks, improve returns on promotional spend, and realize better execution of new product introductions.

CAS 8 is the only integrated software suite developed specifically for the Consumer Products industry that can be deployed on all major Mobility device platforms - including Smartphone, PDA, Tablet and Laptop – in both “online” and “offline” environments.

The complete “MarketScope for Sales Force Automation in the Consumer Goods Industry” report, authored by Dale Hagemeyer at Gartner and published on December 18, 2009, can be viewed by Gartner clients at www.gartner.com.

About CAS
CAS, the leading provider of customer management and mobility solutions, helps Consumer Products companies sell more products more profitably. CAS offers an integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization. CAS serves leading brand manufacturers including Blackmores, Campbell Arnott’s, GlaxoSmithKline, Henkel, Lion Nathan, Nestle, R.J. Reynolds Tobacco Company, The Coca-Cola Company and more. CAS has global headquarters in Germany and offices in the Americas, EMEA, Australia and Asia. For further information please visit www.cas.com.

MarketScope Disclaimer
The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.