Ricoh develops two new units for innovative GXR

The GXR’s lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilise this system's unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for the development of a variety of devices, such as storage and projectors.

The two new camera units include:

1. Ricoh Lens P10 28-300 mm F3.5-5.6 VC*
- With an original Ricoh noise reduction function and a back-illuminated CMOS sensor, this camera unit expands the photographer's range of expression by making it possible to shoot high-quality images in scenes ranging from low light to bright light.
- Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom, this unit has 120 frame/second high-speed continuous shooting ability plus a wide range of other functional capabilities such as RAW image recording, image settings adjustable to nine levels, multi-target AF, and much more.
- Expected to be available in retail stores from the first quarter of 2010.

2. Camera unit GR Lens A12 28 mm F2.5*
- Featuring a newly developed 28 mm fixed-focal-length GR Lens, this camera unit achieves high resolution and high imaging power.
- This new wide angle fixed lens is suited to shooting landscapes and street scenes.
- A 23.6 mm 15.7 mm (APS-C size) CMOS sensor is used. The combination of this sensor with the GR ENGINEimage processing engine enables the camera unit to shoot high-quality images with smooth tone gradations as well as high definition and low noise.
- There is a manual focus ring that can be used for precise focus adjustments.
- Expected to be available in retail stores from the third quarter of 2010.

Ricoh plans to have P10 28-300 mm F3.5-5.6 VC camera units on display at the CP Camera & Photo Imaging Show to be held at PACIFICO Yokohama from March 11-14. For more information about the show visit hwww.cpplus.jp/en/

*The names, specifications, and release timing of the above products are subject to change.

For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.tasco.com.au

MEDIA NOTE - for further information, high res images and review units please contact:
Corrina Frankham and Kristine Snell
Write Away Communication + Events
Phone: (02) 9978 1400
Email: corrina@writeaway.com.au; kristine@writeaway.com.au