Synnex To Launch Senzu Brand In Australia

Melbourne, March 9^th, 2010 - Synnex, one of the largest distribution companies in Australia, today announced that it has signed exclusive rights to distribute the Senzu consumer electronics range of products in Australia.

Senzu is a new brand that represents a unique partnership between Synnex and a consortium of leading Asian manufacturers from Taiwan, Korea and China.

The Senzu product range includes LED and LCD televisions, Blu-ray and DVD players, PVR and digital set top boxes, Hi-Fi audio products and accessories. Currently available in Clive Peeters, Retail Adventures and Retravision Western the consortium has confirmed a partnership with Synnex to further increase product sales in Australia.

“We are looking forward to launching the Senzu range of products in Australia. They provide a value alternative to the premium brands for the consumer and we expect them to be popular with our retail customers,” said Kee Ong, CEO, Synnex.

To lead the sales activity for the Senzu brand in Australia, Ziad Yaacoub has been appointed Sales Manager. He will be responsible for identifying sales opportunities for the Senzu range of products and growing the sales team in Australia.

“The Senzu range offers customers quality products at an affordable price and it is important that we provide our retailers with the peace of mind they are dealing with an established trusted supplier that provides a fast and efficient service. Synnex has strong relationships with Australian retailers which will help us launch the Senzu products into a very competitive market,” said Ziad Yaacoub, Sales Manager, Senzu.

Synnex Technology International (Taiwan, Hong Kong, China and ANZ) announced record profits for 2009 earlier this month. Revenue was AU$7.92 billion and pre-tax income was AU$200 million. Profit increased by 44 per cent compared to 2008.