Text 100 Flips out with Another New Business Win!
Announcement posted by Archetype 16 Apr 2010
Text 100 Sydney has continued its run of new business wins by securing the PR account for Cisco Consumer Products.
Text 100 started working with Cisco in 2009 when the team was appointed to launch Cisco’s pocket video camera, Flip Video. The recent win means that the Text 100 team will now work with both OF Cisco’s consumer product groups - Flip Video and Linksys home networking. Text 100’s licensed partner in Auckland, Pursuit PR, has been appointed to represent Cisco Consumer Products in New Zealand.
Scott Jackson, Marketing Manager for Cisco Consumer Products Australia and New Zealand, said Text 100 had impressed Cisco during the launch of Flip Video. “Text 100 built some really strong partnerships during the launch phase of Flip Video, and these partnerships presented strong opportunities for Cisco Consumer Products in 2010. We wanted to leverage that momentum across our portfolio of consumer products.”
Adrianne Kern, Managing Consultant, Text 100 Public Relations said: “We are thrilled to be working with Cisco Consumer Products – the pocket video camera and the home networking categories are very exciting areas, and we are looking forward to being part of Cisco Consumer Products future successes. It’s particularly gratifying for us to win this pitch on the back of recent competitive pitches for Yahoo!7 and Macquarie Telecom. Text 100 is on a roll and we’re loving it!”
In addition to the recent Yahoo!7, Macquarie Telecom and Cisco Consumer Products pitch wins, Text 100 has also won projects for Siemens and Nokia Siemens Networks.
Cisco Consumer Products joins Text 100’s stable of current clients including: Adobe, Altec Lansing, Epsilon, Gartner, IBM, IntraLinks, Lenovo, Macquarie Telecom, Mitsubishi Electric, MTV Games, Optus, One Water, Plantronics, SanDisk, SunGard, Symantec, The Mathworks, VMWare, Yahoo!7 and White Ribbon Day.