Homepage Hannover Fairs - CeBIT Australia newsroom

CeBIT Australia Telstra iPhone app has arrived!

Announcement posted by Hannover Fairs - CeBIT Australia 03 May 2010

CeBIT Australia 2010 Telstra Live Event iPhone App will be launched on Apple App Store mid-May.

SYDNEY, Australia– May 3, 2010: CeBIT Australia 2010 Telstra Live Event iPhone App will be launched on Apple App Store mid-May.
 
The CeBIT visitor experience will be enhanced with the launch of CeBIT Australia Telstra Live Event iPhone app.
 
The CeBIT app available for download from mid-May will feature a state-of-the-art mobile Augmented Reality (AR) platform, utilising the iPhone’s Camera and GPS modules to present real time location based event information via the camera. 
 
“The CeBIT Live Event app is designed specifically to enhance the event experience, for both visitors and exhibitors” said CeBIT Chief Technology Officer, Gilad Greenbaum.
 
In the CeBIT iPhone app users will be able to access event information and schedules, a basic showfloor map, exhibitor information and locations and exhibition point of interest information including conference locations, facilities & amenities. 
 
A search engine feature will also allow users to search through a full directory by category, exhibitor name and tags.

“The CeBIT App will help visitors to plan their visit throughout the showfloor, search and locate specific technologies, and present exhibitor and booth information on their iPhone,” said Gilad.
 
In addition, it will provide conference, workshop and seminar information in real-time, allowing visitors to catch all the show floor activities and personalise their experience at the show.
 
The app was designed by Mobile development firm, Insqribe.

“We are proud to be working with CeBIT Australia as it marks Insqribe’s entry into the live events space.  We are focused on enabling Insqribe’s real time mobile platform to be utilised in functional and compelling experiences delivering real value to people on the go.” said Insqribe’s co-founder and Head of Products Danny Housseas.

“The CeBIT Live Event app will surpass all expectations.”

Thanks to major sponsor Telstra the CeBIT Australia Telstra Live Event iPhone app will be made available for free download three weeks prior to the event via Apple’s App store.

CeBIT Australia 2010 is scheduled for May 24-26, 2010 at the Sydney Convention and Exhibition Centre. 

Enter the promo code prpc33 when registering to have your entry fee waved. To receive $100 off conferences enter prpc99.

Further information can be found at www.cebit.com.au

Press Contact:
Emma Cooney
Marketing Manager
Tel: 02 9282 7546
Email: pr@cebit.com.au
Hannover Fairs Australia is the largest business technology exhibition and conference event organiser in the region. Its flagship CeBIT Australia 2010 event will be held from May 24-26 2010 at the Sydney Convention and Exhibition Centre at Darling Harbour. For more information on CeBIT Australia, please visit www.cebit.com.au.
Hannover Fairs Australia is a wholly-owned subsidiary of the global trade group company Deutsche Messe AG. Hannover Fairs Australia also assists Australian companies in attending other international events organised by Deutsche Messe AG across the world. For information about other Deutsche Messe global events please visit www.hannoverfairs.com.au.

________________________________________

CeBIT App Fast Facts

Apple App Store Name: CeBIT Australia Telstra Live Event iPhone App

Major Sponsor: Telstra

Design: Insqribe

Apple App Store launch: mid-May, 2010

Cost: Free

Key features of the CeBIT iPhone Event App are:
 
• CEBIT Australia 2010 events information – Location, time, dates

• Events Schedule & Search during the show.

• Point of Interest information at the Exhibition Centre Surrounding Conference locations, Facilities & AmenitiesAmenties (e.g. Exits, ATMs)

• Basic showfloor Map Category level resolution

• Enable Search by Category, Exhibitor name and Tag – full directory.

• Exhibitor Information & Location per exhibitor

• Live timetable of speakers

• Present live event information in camera view (mobile Augmented Reality) with POI across the event

Download links: http://www.cebit.com.au/iphone-app OR http://insqribe.com/LiveEvents

Image of CeBIT Australia Telstra Live Event iPhone App

For more high resolution images please email: pr@cebit.com.au