Lasoo.com.au launches Australia’s first iPad shopping app
Announcement posted by Salmat 31 May 2010
Sydney, 31 May 2010 – Lasoo.com.au has launched Australia’s first shopping app for the Apple iPad, allowing consumers to search across hundreds of retail catalogues and thousands of product offers on the device before they head to the shops.
Users of the Lasoo iPad App will be able to conduct their Pre-Shop research by looking up the latest catalogues of their favourite retailers, or simply browsing by product, category or location - all in readiness for a trip to the local shopping centre.
The app takes advantage of the iPad’s 9.7-inch backlit LCD display with a high-resolution catalogue viewer. Users can also search for a specific product or browse by brand, product or retailer and use the built-in store locator with Google Maps to find store locations and opening hours. Thanks to the iPad’s integrated GPS functionality, they will only see products and catalogues that are available in the nearby area.
Users can search offers and catalogues from many of Australia’s favourite retailers, including Target, BIG W, Coles, ALDI, Dick Smith, Myer, Harvey Norman, Fantastic Furniture, Harris Scarfe, Toys R Us and many more.
The Lasoo iPad App builds on the success of the Lasoo iPhone App, which provides similar functionality to iPhone users and has been downloaded over 33,000 times since launching in September 2009. And the iPad App is expected to prove just as popular – it has already been downloaded over 1,500 times and according to a recent survey, 43% of Lasoo.com.au users are planning on purchasing the device. It’s estimated that up to 7.1 million iPads could be sold around the world in 2010.
Lasoo.com.au CEO, Paul Marshall, says the Lasoo iPad App is a must-have for any iPad owner.
“The iPad will become a new edition to many living rooms around Australia. Like smart phones have today, they will take an increasing share the valuable media attention time of Australians. They may be watching TV while catching up on social sites, downloading music, viewing and sharing photos, managing email, watching videos and browsing retailers’ offers.”
“With the addition of the Lasoo iPad App, they can quickly and easily prepare for their next shopping trip.”
The Lasoo iPad App is now available as a free download from the App Store <http://itunes.apple.com/au/app/lasoo-for-ipad/id370842201?mt=8> .
About Lasoo.com.au
Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products from most of Australian leading retailers, to help them find what to buy and from where, before going in store.
Lasoo is a device agnostic pre-shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au) through iPhone and iPad applications, and in search engine marketing, through social networks, user-generated social shopping and any display ad network.
Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers.
Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers’ websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia.
Images are available for download <http://www.salmatdigitalforce.com.au/index.php/image-library> .
Users of the Lasoo iPad App will be able to conduct their Pre-Shop research by looking up the latest catalogues of their favourite retailers, or simply browsing by product, category or location - all in readiness for a trip to the local shopping centre.
The app takes advantage of the iPad’s 9.7-inch backlit LCD display with a high-resolution catalogue viewer. Users can also search for a specific product or browse by brand, product or retailer and use the built-in store locator with Google Maps to find store locations and opening hours. Thanks to the iPad’s integrated GPS functionality, they will only see products and catalogues that are available in the nearby area.
Users can search offers and catalogues from many of Australia’s favourite retailers, including Target, BIG W, Coles, ALDI, Dick Smith, Myer, Harvey Norman, Fantastic Furniture, Harris Scarfe, Toys R Us and many more.
The Lasoo iPad App builds on the success of the Lasoo iPhone App, which provides similar functionality to iPhone users and has been downloaded over 33,000 times since launching in September 2009. And the iPad App is expected to prove just as popular – it has already been downloaded over 1,500 times and according to a recent survey, 43% of Lasoo.com.au users are planning on purchasing the device. It’s estimated that up to 7.1 million iPads could be sold around the world in 2010.
Lasoo.com.au CEO, Paul Marshall, says the Lasoo iPad App is a must-have for any iPad owner.
“The iPad will become a new edition to many living rooms around Australia. Like smart phones have today, they will take an increasing share the valuable media attention time of Australians. They may be watching TV while catching up on social sites, downloading music, viewing and sharing photos, managing email, watching videos and browsing retailers’ offers.”
“With the addition of the Lasoo iPad App, they can quickly and easily prepare for their next shopping trip.”
The Lasoo iPad App is now available as a free download from the App Store <http://itunes.apple.com/au/app/lasoo-for-ipad/id370842201?mt=8> .
About Lasoo.com.au
Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products from most of Australian leading retailers, to help them find what to buy and from where, before going in store.
Lasoo is a device agnostic pre-shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au) through iPhone and iPad applications, and in search engine marketing, through social networks, user-generated social shopping and any display ad network.
Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers.
Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers’ websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia.
Images are available for download <http://www.salmatdigitalforce.com.au/index.php/image-library> .
