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The Stylish Cold Weather Solution for Expecting Mums

Announcement posted by The Little Scarf Shop 10 Jun 2010

We’ve found the perfect winter accessory to make any pregnant woman look and feel like a million bucks - a cosy cashmere wrap scarf from The Little Scarf Shop!
Made in New Zealand using the finest Italian cashmere, the quality, versatility, and beautiful colours, of these scarves will lift even the most casual outfit as only the luxury of cashmere can.

The generous sizing (2m x 0.45m) means you can wear your scarf snugly around your neck when out and about, or wrapped around your shoulders as a warm and stylish alternative to a jumper when your bump starts to outgrow your wardrobe.

Snugly, soft, light and warm, these scarves are a little bit of everyday luxury that won’t break the bank.

Available in a range of gorgeous on-trend and classic colours, each scarf comes in a care bag, perfect for stashing your cashmere in your handbag ready for when the temp drops.

Available exclusively online at www.thelittlescarfshop.com.

About The Little Scarf Shop

The Little Scarf Shop is an online store selling cashmere wrap scarves for women who want to wear a scarf that feels as beautiful as it looks. The scarves are knitted in New Zealand using the softest Italian cashmere, sourced from a mill renowned for the quality of its yarn and rich colours.

The Little Scarf Shop was founded by Katherine Craig in 2009. Here‘s the story behind her vision...

When I left New York to return to Sydney, in the midst of the global financial crisis, like many other people I struggled to find a job in my chosen industry. After a great deal of soul-searching, and inspired by Poppy King's Lessons of a Lipstick Queen, I realized that this was an opportune time to take a leap of faith and launch my own business. I wanted a business that would allow me to work with conviction and integrity and provide a quality product that I was passionate about. I wanted to create something that would allow women of any age to look smart, chic, fashionable, fun, expensive - wherever their mood was taking them, but most importantly, feel like a million bucks.

In New York, I was inspired by the way a beautiful scarf could smartly complete an outfit. Done right, this accessory could be that innovative, beautiful and luxurious "must have" piece that would transform your look - and maybe even your mood. So, The Little Scarf Shop began with a vision for an online store that would become the destination for women looking for scarves that feel as beautiful as they look. I wanted to produce scarves that would become wardrobe classics; quality pieces in gorgeous fashion colours that complement any outfit. They'd provide a pop of colour even on the greyest of winter days. In warmer months, rather than carrying a bulky coat, these scarves could be super-chic draped around your neck. And the scarves I envisioned had to be made from the finest Italian cashmere, so women could feel the luxury while getting the practical benefits of keeping cosy warm on the wintry streets, at dinner with friends, while travelling, or in a chilly air-conditioned office.

My hope is that my customers love these scarves as much as I do. Their versatility, luxurious feel and fun colours will make these scarves a "must have" for women of any age and give then that little bit of luxury they deserve - whatever their budget!

Katherine Craig
The Little Scarf Shop
www.thelittlescarfshop.com