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LEXMARK EXTENDS RANGE OF BUSINESS INKJET MFPS OFFERING THE WORLD’S LOWEST BLACK INK COST

Announcement posted by Lexmark Australia and New Zealand 21 Jun 2010

Pinnacle Pro901 offers $7.95 black ink cartridge, the world's lowest cost black ink*

Lexmark International, Inc. (NYSE: LXK) has announced an addition to its award-winning line of professional inkjet MFPs (multifunction printers), the Lexmark Pinnacle (Pro901).
 
Pinnacle, like two of Lexmark's other business focused Professional Series MFPs, offers the World’s Lowest Black ink cost*. For just $7.95 users can print approximately 510 black pages, resulting in a cost per page of approximately $0.015.

At $7.95 for 510 pages, Lexmark's new black printing costs make office printing one of the more affordable business costs for a SMB. 


In fact, it’s surprising how many day-to-day items a business person purchases that exceed $7.95:


  • Return trip train ticket from Chatswood to the City = $8.00
  • Sandwich for lunch = $8.20
  • Pack of 4 rollerball pens = $9.99
  • Pack of 5 coloured Post-it notes = $15.59
  • Box of 280 white mailing labels = $19.99
  • Digital tax desktop calculator = $24.95
  • 4 outlet powerboard with surge protection = $11.98


In addition to the industry-leading running costs, Lexmark's Pinnacle (Pro901) features 4-in-1 capability, a Web-connected1, easy-to-navigate 4.3 inch capacitive touch screen and an industry-leading on-site exchange warranty.  

"The introduction of Pinnacle builds upon the momentum and success Lexmark has garnered with its award-winning touch screen MFPs, providing yet another model that enables our customers to go way beyond printing," said Paul Rooke, Lexmark executive vice president and president of its Imaging Solutions Division.

"Customers have told us that the cost of supplies is their primary pain point when it comes to printing. Combining our $7.95 cartridge pricing with the ease-of-use and functionality of Pinnacle's touch-screen menu and SmartSolutions (https://smartsolutions.lexmark.com) helps our customers be more efficient, saving both time and money," Rooke added.

Lexmark's SmartSolutions, an array of innovative applications that are changing the perception and expectation of the inkjet MFP category, also add value to Pinnacle. In addition to print, scan, copy and fax functions, SmartSolutions include shortcuts such as Business Card Scanning, workflows and unique apps to expedite day-to-day office tasks such as Scan to Evernote and Scan to PDF.  

Lexmark's Pinnacle (Pro901) is now available in selected retailers and Lexmark's Authorised Reseller partners. The Lexmark Pinnacle (Pro901) has a Recommended Retail Price (RRP) of $469.00 (Incl. GST). To learn more about Lexmark's Professional Series and Home Office Series of printers, please visit www.lexmark.com.au.
 
For more information, see the "Lexmark" Facebook page(http://www.facebook.com/pages/Lexington-KY/Lexmark/76752335044?ref=ts), the "LexmarkNews" Twitter feed(http://twitter.com/LexmarkNews) , or the "LexmarkNews" YouTube channel (http://www.youtube.com/lexmarknews).
 
About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses of all sizes with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2009, Lexmark sold products in more than 150 countries and reported approximately $4.0 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.com <http://www.lexmark.com/> .

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries.  All other trademarks are the property of their respective owners.


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*Based on the 105XL black ink cartridge's RRP in Australian dollars and yield of 510 standard pages, estimated in accordance with ISO/IEC 24711.  Actual yields may vary.  Actual cost in other countries may vary.  "Lowest cost" claim based on comparison with other inkjet all-in-ones as of January 2010.

Notes to Editors:

All prices are estimated street prices in Australian dollars – actual prices may vary.

All prices, features, specifications and capabilities are subject to change without notice.

Printed in draft mode and excludes time to paper feed.  See www.lexmark.com <http://www.lexmark.com/> for details.

Average continuous black or continuous composite CMY declared cartridge yield of standard pages is in accordance with ISO/IEC 19798.

Average continuous black declared cartridge yield of standard pages is in accordance with ISO/IEC 19798.