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THIS YEAR’S MOST SUCCESSFUL ONLINE BUSINESS MODEL LAUNCHED IN AUSTRALIA BY LEADING TECH ENTREPENEURS AND INVESTORS

Announcement posted by Jump On It 06 Jul 2010

Jump On It.com, a Sydney based Australian startup launched in May having received $1.3 million in funding from a consortium of investors lead by Roger Allen (Chairman of Allen and Buckeridge) and Nextec Capital.

Jump On It is based the most successful new internet business launch since YouTube and a new industry segment estimated to be worth $5 billion per annum in the US alone.

JumpOnIt.com brings highly discounted exclusive deals on the best things to do, see and buy in major cities of Australia, offering them to consumers as ‘a deal of the day’. Consumers have only 24 hours to secure discounts of up to 90% off restaurants, spa’s, gyms, outdoor activities and other exciting things to do in their city. Buyers purchase coupons individually and when enough people “jump on it”, the deal is activated and each buyer is then instantly emailed their coupon. JumpOnIt.com is to publicly launch in Australia later this month, bringing this exciting online solution for local service businesses and consumers.

The model brings the power of group buying together with local merchants in an online environment that is a win-win for everyone. This form of collective or group buying guarantees a minimum number of consumers are secured before the highly discounted deal becomes active. For local merchants and business operators, this structure promises to bring a large number of new customers to their business at no risk or upfront cost to them and for consumers who “jump on it”, one-off bargains at better discounts than available anywhere else.

The company is headed by Australia’s leading technology venture capitalist; Roger Allen as Chairman; joined on the board by Peter James, ex-CEO of Adcorp; and the executive team including serial internet entrepreneur Colin Fabig (CEO), James Gilbert (ex-Genis) and ex-Infochoice and founder of Harrow Media Adam Rigby (COO), all whom have invested in the company. JumpOnIt.com has the professional backing of some of the best in the online space and the unique concept it offers, is set to take the Australian business and marketing communities by storm.

The concept is already being met with eager local businesses and excited consumers. “We already have secured a 275,000 online consumer fan base across Australia,” says Mr Fabig (CEO of Jump On It).

“Australians LOVE their cities and they LOVE a great deal. Jump On It combines the two allowing them to get out and about in the city, have a great time and still come home with a dollar in their pockets.”

Brands who have already jumped on board this marketing opportunity include already on board to take advantage of Jump On It marketing opportunity include the Sheraton, The Observatory Hotel and Guzman y Gomez. A vast array of award winning restaurants, tourist attractions, spas, experiences and activities have also been signed up.

“For local businesses, the concept is a no-brainer. They offer their service at a great discount to our captive Jump On It member base at no cost or upfront risk to them and we guarantee to deliver hundreds, if not thousands of new customers without an extra dollar spent on advertising.”