SYDNEY DINERS HIBERNATE NO MORE
Announcement posted by Jump On It 06 Jul 2010
Leading Sydney restaurants are reporting busy trade this winter thanks to new online marketing initiative JumpOnIt.com. The Sydney based Australian startup has offered the hospitality industry a unique marketing avenue and access to an online audience of over 375,000 fans.
A number of leading Sydney restaurants and bars have already embraced the new marketing concept, which combines great daily deals with active social media engagement. Buyers have only 24 hours to secure the discounts of up to 90% off restaurants and bars as well as spas, gyms, outdoor activities and more. Coupons are purchased individually and when enough people “jump on it”, the deal is activated and each buyer is emailed their coupon.
Since Jump On It launched in late May over 10,000 consumers had purchased coupons through the site.
Deals have included 61% off Sydney’s hottest sashimi bar, Zushi; 50% off Sydney’s finest bistro restaurant, Bistro Lilly; 60% off modern Italian at Alio Surry Hills and 58% off dinner and drinks at Russian restaurant and vodka bar The Coachmen.
Bistro Lilly owner Marc Thomson said using Jump On It to promote a dinner deal had been an effective and risk free marketing strategy that had helped the restaurant attract new diners.
The deal, which offered $50 worth of fine food for $19, was snapped up by 96 diners and over 20 vouchers were used within two days of purchase. Mr Thomson said people have returned for a full price meal and over 200 additional customers are expected on the back of the Jump On It deal.
“Using Jump On It is a lot more effective than using traditional marketing methods. There is no upfront payment and we get a guaranteed number of customers through the door for a reasonable outlay,” said Mr Thomson.
Jump On It CEO Colin Fabig said the group buying format is a win for venues and patrons alike.
“The group buying concept is a no brainer for the hospitality industry. It guarantees a minimum number of consumers are secured before the discounted deal becomes active. For local restaurant and bar operators, this structure promises to bring new customers and word-of-mouth trade during a traditionally quiet period at no risk or upfront cost and without a dollar spent on advertising,” he said.
JumpOnIt.com is based on the most successful new Internet business launch since You Tube. Visit www.JumpOnIt.com for further information and to check out past and current deals.
A number of leading Sydney restaurants and bars have already embraced the new marketing concept, which combines great daily deals with active social media engagement. Buyers have only 24 hours to secure the discounts of up to 90% off restaurants and bars as well as spas, gyms, outdoor activities and more. Coupons are purchased individually and when enough people “jump on it”, the deal is activated and each buyer is emailed their coupon.
Since Jump On It launched in late May over 10,000 consumers had purchased coupons through the site.
Deals have included 61% off Sydney’s hottest sashimi bar, Zushi; 50% off Sydney’s finest bistro restaurant, Bistro Lilly; 60% off modern Italian at Alio Surry Hills and 58% off dinner and drinks at Russian restaurant and vodka bar The Coachmen.
Bistro Lilly owner Marc Thomson said using Jump On It to promote a dinner deal had been an effective and risk free marketing strategy that had helped the restaurant attract new diners.
The deal, which offered $50 worth of fine food for $19, was snapped up by 96 diners and over 20 vouchers were used within two days of purchase. Mr Thomson said people have returned for a full price meal and over 200 additional customers are expected on the back of the Jump On It deal.
“Using Jump On It is a lot more effective than using traditional marketing methods. There is no upfront payment and we get a guaranteed number of customers through the door for a reasonable outlay,” said Mr Thomson.
Jump On It CEO Colin Fabig said the group buying format is a win for venues and patrons alike.
“The group buying concept is a no brainer for the hospitality industry. It guarantees a minimum number of consumers are secured before the discounted deal becomes active. For local restaurant and bar operators, this structure promises to bring new customers and word-of-mouth trade during a traditionally quiet period at no risk or upfront cost and without a dollar spent on advertising,” he said.
JumpOnIt.com is based on the most successful new Internet business launch since You Tube. Visit www.JumpOnIt.com for further information and to check out past and current deals.