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Over 100,000 join Facebook’s fastest-growing Australian pages in three months

Announcement posted by Jump On It 06 Jul 2010

Two Australian Facebook pages – ‘I love Sydney’ and ‘I love Melbourne’ – have attracted so many fans in the last three months, each are now bigger than the massively popular MasterChef page, with its 97,000 fans.

Since April this year, www.Facebook.com/SydneyDeals, or ‘I Love Sydney’ (spelled I [Alt3] Sydney) has grown 100 per cent, to nearly 115,000 fans. The sister site www.Facebook.com/MelbourneDeals, or ‘I Love Melbourne’, has grown 80 per cent, to nearly 150,000 fans in the last three months.

The operator of the Pages, Colin Fabig, says, “The growth can be attributed to the community nature of Facebook, the pride Australians have in their cities, and the fact that so many of us love a good deal.” The newly created ‘I Love’ pages for Adelaide, Brisbane and Perth are also attracting fans. All five pages total more than 375,000 fans.

Colin, who is CEO of deal-of-the-day website JumpOnIt.com, says, “The pages have been a success due to their interactive nature. They are attracting up to 2000 comments a day from our fan base. The walls of the pages are used as a sort of community forum. The fans use it to discuss topics from the best restaurants and bars to go to, to the discounted deals that come through from Jump On It, to more casual things like the best suburb in their city or what type of animal the city is most like.

“We continually ask fans to tell us what they want more of, and we deliver on that. Our posts attract hundreds of positive responses and new fans each day,” Mr Fabig said.

Small business owner Jodie O’Mullane said she has already recommended the ‘I Love Sydney’ Facebook page to her customers and friends.

“I liked the look of a site about loving Sydney, so I clicked on it and found the Jump On It offers and thought it was a brilliant idea,” she said.

“I like the fan page because there are good offers, funny comments, and people can discuss the types of offers they'd like to see on Jump On It,” Jodie said.

Jump On It (JumpOnIt.com) is a deal-of-the-day website utilising the fast-growing concept of online collective buying that is sweeping the world. As a service that specialises in offering significant discounts – on fun things to see, eat and experience in major cities – it’s no wonder these city-based Facebook pages are attracting fans in droves.