CCRM.com, provider of automated email logging for Salesforce.com, launches new service, CCRM Pro

Melbourne, 8 July 2010 - CCRM.com today announced the launch of CCRM Pro which requires zero to minimal IT assistance to activate can be set up in minutes and is also packed with new features and further enhancements.

Extensive research was undertaken across both clients and prospects, and CCRM.com set out to make it even easier for sales and marketers to gain insight into their email communication.

Chris Woolcott, VP of Marketing at CCRM.com says "Moving most of our development to the force.com platform has streamlined our deployment allowing us to push more upgrades, more often, based on what customers ask for. This is what makes building products on the force.com platform so great." CCRM Pro includes a preference panel for more direct end user control of email, as well as a sophisticated domain manager, enabling users to streamline and categorise which emails are logged in their Salesforce.com database - increasing visibility between staff and customers.

"One example of how CCRM can assist business is reporting by exception. Setting up these types of reports provide insight into customer behaviour highlighting reduced interaction which maybe an early warning sign of disengagement" says CCRM.com Founder and CEO, Craig McDonald.

In the initial release the CCRM application found matches between a contact or lead. Additional functionality has now been included that gives users the ability to automatically attach email to opportunities and cases. One of the major features requested by existing users is the ability to log email based on information stored in custom fields. This 360 degree approach to managing email correspondence provides Salesforce.com users unmatched visibility on where to focus their valuable resources.

"We wanted to make CCRM Pro more flexible and to have the ability to work with any customer deployment. When an email is sent via the CCRM Pro service, it now looks for email addresses stored in custom fields on contacts and leads. This not only improves email matching in Salesforce, but also enhances the customer's customisations on the platform. Salesforce is renowned for its flexibility and point & click interface, so we wanted to make sure we fit into that successful model," says Woolcott.

Alongside CCRM Pro, CCRM.com have also announced the release of CCRM Basic, a free email logging tool offering users the ability to automatically log inbound and outbound email to salesforce.com. This cut down version of CCRM Pro with a limited, yet highly functional feature set is available on the Salesforce.com AppExchange.

If you are interested in finding out more about CCRM, visit http://www.ccrm.com or search CCRM on the AppExchange.