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Hill and Knowlton Australia Appoints New Heads of Consumer Lifestyle and Digital

Announcement posted by Hill + Knowlton Strategies 12 Jul 2010

Hill & Knowlton has appointed Penelope Holloway as Director, Consumer Lifestyle and Mandi Bateson as Director, Digital. Both start on Monday 12th July, reporting to Fergus Kibble, General Manager, Consumer & Brand.

Hill & Knowlton has appointed Penelope Holloway as Director, Consumer Lifestyle and Mandi Bateson as Director, Digital.  Both start on Monday 12th July, reporting to Fergus Kibble, General Manager, Consumer & Brand.

Holloway joins Hill & Knowlton from Bang! PR and previously Zing Communications. She has ten years experience in consumer public relations, working with major blue chip clients such as Coca-Cola, Unilever, Bacardi Lion, and for Optus, leading the launch of iPhone 3G into the Australian market.  Holloway held the position of Account Director at Zing, working in the Sydney office for seven years before being promoted to Vice President of the agency’s New York office.

“Penelope is one of the best consumer and brand PR practitioners in Australia, and brings a very impressive pedigree to Hill & Knowlton.  She will lead our consumer lifestyle offer and bring fresh eyes and great experience to our team,” said Fergus Kibble.

Bateson joins Hill & Knowlton from Daemon Group.  As Digital Planning Director, she managed the award winning 7 Days in Sydney campaign for Tourism NSW, in addition to major social media campaigns for Warner Bros Home Entertainment.

“At Hill & Knowlton we recognise the importance of integrating digital across all our practice areas,” said Marcus Warner, Managing Director of Hill & Knowlton Australia.  “Mandi’s appointment is significant and her expertise will help us continue to deliver best practice in social media and digital communications.”

“I am delighted with both of these senior appointments. They augment our exceptional team of talented communication practitioners and are part of the ongoing reinvigoration of Hill & Knowlton in Australia,” added Warner.



About Hill & Knowlton(www.hillandknowlton.com)

Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.