Smart Wi-Fi Pioneer, Ruckus, Open for Business Down Under to Meet Expanding Market Demand

Ruckus Wireless™, globally recognised pioneer in smart mobile networking, has announced the opening of its Australia and New Zealand office in Sydney. The organisation will announce shortly the appointment of its national distributor for Smart WLAN systems directed at enterprise customers.

Ruckus technology has already been adopted by a host of industries in Australia with the strongest uptake in the healthcare, education, hospitality and utilities sectors. Customers include The Sydney Opera House, Western Water, University of Melbourne, Hobart Waterfront, Trinity College and Shiavello amongst numerous enterprise and government organisations.

“Ruckus Wireless has allowed Western Water to deliver a seamless wireless network across all of its sites in a mode that is fast, cost effective and simple to manage,” said Jeff Smith, Network Administration Manager at Western Water, one of many satisfied Ruckus customers who have expressed their delight at the opening of a local Ruckus office..

"As the market demand for our highly specialised and reliable Wi-Fi technology continues to surge, we want to do everything possible to provide the high-touch service our customers have come to expect from us," said Ruckus Wireless CEO, Ms Selina Lo. "Establishing a formal presence in the Australia New Zealand region marks an important growth milestone for our company.”

Carl Jefferys has been appointed Ruckus Country Manager for Australia and New Zealand. Jefferys has over 30 years of experience in the IT&T industry. Before joining Ruckus, he held senior management roles in NEC and Macquarie Telecom. Prior to this, he held engineering and sales positions with AWA, Datacraft and Lucent.

“Although Ruckus has had a solid customer base in ANZ for a number of years, the time has come to invest in the expansion of our distribution and VAR channels by providing in-country technical and sales support,” said Jefferys. “There’s no doubt that today the WLAN market is being driven by the strong trend toward the use of Wi-Fi as a ubiquitous utility to support more mature applications such as voice, video, digital signage and other sophisticated uses.”

Background

Formed in June 2004, Ruckus Wireless is credited with developing the first Smart Wi-Fi products and technology that extend the range of Wi-Fi signals and automatically adapt to environmental changes.

Ruckus Wireless sells its wireless systems to mobile operators and broadband service providers to support a variety of applications such as 3G offload, wireless broadband access and in-home video distribution. For enterprises, Ruckus sells a complete indoor/outdoor Smart wireless LAN system based on state-of-the-art dynamic beamforming technology. To date, over 2 million Ruckus Smart Wi-Fi systems equipped with Ruckus-patented BeamFlex™ technology have been shipped around the world.

Smart Wi-Fi technology steers signals around interference, obstructions and obstacles to ensure unprecedented coverage and consistent performance in a range of physical environments. Its flagship product line, ZoneFlex, represents the next generation of centralised WLAN systems, built with Ruckus’ patented dynamic beamforming, one of the newest breakthroughs in 802.11 technology. The technology constantly forms and directs Wi-Fi signals over the best performing signal path, continually steering signals around obstacles and interference that can degrade performance.

Ruckus has won a number of awards noting it as one of the fastest growing private companies in America. DellOro Group rates Ruckus top market share leader in outdoor mesh AP shipments while Gartner ranks Ruckus No. 1 in 2009 relative industry performance among WLAN vendors. Ruckus debuted on Inc. Magazine’s 28th annual Inc. 500 list of America’s fastest growing private companies, ranked No. 26 overall on the list, No. 1 in the Top 100 Telecommunications Companies and No. 2 in the Top 10 Women-Run Companies.