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Espresso Communications Snags a Highly Commended for R18+ Classification for Video Games Campaign

Announcement posted by Espresso Communications 24 Sep 2010

Public relations agency Espresso Communications was highly commended for its ‘Australia needs an R18+ classification for video games’ campaign at the 2010 PRIA NSW State Awards for Excellence last night. Commissioned by the Interactive Games & Entertainment Association, the R18+ classification campaign received a Highly Commended award in the Public Affairs category.  The two-year campaign aimed to educate and inform government policy makers as well as the broader community about issues associated with the lack of an adult games classification in Australia. Corrie McLeod, Managing Director of Espresso Communications, is very pleased with the award that recognised the agency’s work in developing a campaign that has been involved in transforming an important public discussion. “Throughout our time working on this campaign we have seen the discussion of an adult classification for video games move from one that was largely an emotional knee jerk reaction to a set of assumptions, to a well considered and constructive debate within the media, at a federal government level as well as amongst parents and the general community,” said McLeod. The campaign was focused on collaborating with a wide range of stakeholder groups including academics, community groups, parents, the video games community as well as industry to ensure that consistent and accurate information would underpin the debate. “As communications specialists this was an exceptionally interesting campaign to be a part of and it’s wonderful to be recognised by the PRIA for our work on it.” Espresso Communications is a full service public relations agency working with business-to-business and consumer technology clients. - ends - About Espresso CommunicationsEspresso Communications is a full-service public relations consultancy of communications specialists. With a wealth of industry experience, Espresso Communications adopts a fresh approach in communication techniques and is passionate about delivering high quality work and achieving great results for clients.
For further questions about Espresso Communications or any clients please call Corrie McLeod on 0419 526 848.