Freedom Joins The Block 2010
Announcement posted by Freedom 24 Sep 2010
FREEDOM JOINS THE BLOCK 2010
Make your house the best on The Block
Sydney, 22 September 2010: Freedom has partnered with Channel Nine for the return of one of Australia’s landmark series, The Block. Room by room, the versatility of Freedom’s extensive range will be showcased weekly.
“Partnering with The Block 2010 is testament to Freedom’s dedication to quality, style and value. We’re thrilled to be part of this highly successful reality-renovation competition. Where better to re-invent your interiors than at Freedom?” said Tim Schaafsma, Director of Operations, Freedom.
Each of the four couples have been given $20,000 to spend at Freedom to help them realise their decorating vision.
Freedom also supplied home starter kits for each of the teams at the beginning of the competition – stylish basics to help make things live-able amidst the mess and dust of renovations. Kits included mattresses, bed linen and dinnerware together with pots and pans.
“Freedom, together with The Block 2010, is set to inspire would-be decorators and renovators with fresh and innovative ideas. The buying public will be the judges, so we’ve given the contestants a head start on styling, with free reign in our stores,” added Mr Schaafsma.
You’ll be able to click over each week to www.freedom.com.au where you can check out what’s happening on The Block 2010 and how to get the look. Or you can step into your local Freedom store and glean style tips on how to make your house the best on The Block.
Set in Vaucluse, Sydney and racing against the clock in a bid to out-design and out-decorate one another, four couples have just eight weeks to tackle their potentially toughest and most-rewarding challenge in their lives.
Make your house the best on The Block.
The Block 2010: Wednesday, September 22 at 7.30pm on Channel Nine
For further information please contact:
Alexandra Kentmann
Public Relations Manager - Freedom
alexandra_kentmann@freedom.com.au
P: 02 9882 9067