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Motorola FLIPOUT with MOTOBLUR: Stylishly Square & Pocket Perfect

Announcement posted by Howorth 29 Sep 2010

Motorola FLIPOUTTM with MOTOBLUR™: Stylishly Square & Pocket Perfect

Multi-touch screen pivots to reveal QWERTY keypad on Motorola’s latest Android-based smartphone

Sydney- Motorola (NYSE: MOT) today announced Motorola FLIPOUTTM with MOTOBLURTM, a stylishly square and compact smartphone that’s as individual as its users.


Launching in Australia exclusively with Vodafone, FLIPOUT runs on Android™ 2.1 and features an innovative square pivot design that opens to reveal a five-row QWERTY keypad with a separate row for numeric keys. Customizable from the inside out, FLIPOUT features removable covers in a range of colours, seven customisable home screens and live wall papers. There is even added security for exchange server users.

“FLIPOUT merges Motorola’s design heritage with Android to deliver a new take on the typical smartphone form,” said Timo Brouwer, Managing Director, Motorola ANZ and South Pacific.  “In an incredibly compact square, FLIPOUT fits neatly in your palm, purse or small pocket making it fun and easy to stay connected.  For fans of social networking, FLIPOUT also features enhancements to MOTOBLUR, allowing users to connect with their networks however they want.”

FLIPOUT in Australia comes with changeable covers in classic black, bright poppy red or stylish white.

Enhanced MOTOBLUR

MOTOBLUR is Motorola’s exclusive Android experience that syncs contacts, posts, messages, photos and much more — from sources such as Facebook, MySpace, Twitter™, Gmail™, work and personal e-mail — and automatically delivers them to the home screen.  MOTOBLUR automatically backs up contacts, log-in information, home screen customisations and e-mail to a secure server and comes with GPS tracking and remote data wipe for lost or stolen devices.  One username and password restores contacts, messages and connectivity to prior networks and email providers.  So, while you may lose your phone, you won’t lose the contacts and data that keep you connected. 

FLIPOUT offers enhanced MOTOBLUR functionality and features, including:

         Happenings and Messages – widgets filter by social networking account, by contact(s) or by contact group to only see the information you want;

         Screen customisation – move and resize preloaded widgets on up to seven home screens;

  • Battery Manager – manage battery consumption by operating in one of three performance modes;
  • Data Manager – monitor data usage from the home screen to better manage pay-as-you-go and limited data plans;
  • Personal and Corporate email – pushed directly to the device; and
  • Re-tweet capabilities.

Hear and be heard

FLIPOUT CrystalTalkTM PLUS builds on Motorola’s proprietary microphone and speaker configuration and adds a second microphone to improve a caller’s voice quality while filtering out background noise.

Web & Multimedia

FLIPOUT’s multi-touch pinch to zoom brings optimal web and photo browsing to the palm of your hand and Adobe Flash Lite provides access to most content-rich websites.

For music fans, FLIPOUT’s connected media player offers full screen lyric support and integrated song ID.

Additional multimedia features include a 3 MP camera with digital zoom and KODAK PERFECT TOUCH technology for better, brighter pictures and gallery mode for tagging and labeling of photos. One-touch uploads to Facebook, MySpace, Picasa™ and Photobucket make sharing your images easy.  Also included are video capture, playback and streaming options along with Bluetooth1 capabilities for wireless calls and music.

FLIPOUT features full Google™ services including Google Search™, Google Maps™, Gmail™ and access to thousands of apps on the Android Market.

Availability

Motorola FLIPOUT with MOTOBLUR will be available in Australia early October, exclusively through Vodafone for $299 outright.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile.  Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

About Vodafone Hutchison Australia

Vodafone Hutchison Australia (VHA) is Australia’s fastest growing mobile provider, operating the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.4 million customers in Australia. http://www.three.com.au & www.vodafone.com.au

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Ebba McLean

Howorth

02 8281 3842

ebba@howorth.com.au