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Fujitsu LIFEBOOK SH530 Wows with Full Performance at a Lighter Weight Class and A Bold New Design

Announcement posted by Gap Marketing and Management 13 Oct 2010

A highly-functional and nifty 13.3-inch computing innovation, the LIFEBOOK SH530 delivers high-performance with an avant garde design
Sydney, Australia: 11 October, 2010 – Fujitsu PC Australia today announces the launch of the Fujitsu LIFEBOOK SH530 – a delightful high-performance notebook that delivers more than expected. With extensive functionalities, features and speed at its core, and bold new design, the LIFEBOOK SH530 empowers every one of its owner to take on the demanding modern world with confidence.

“Fujitsu is proud to introduce the LIFEBOOK SH530. A laptop that exceeds expectations with full mainstream computing capabilities and added surprises to put a smile on every users face. The LIFEBOOK SH530 was made with thought for the modern individual; unique and mobile, fully functional and progressively designed.” elaborates Mr. Ivan Chan, Country Director, Fujitsu PC Australia.

At first sight, the LIFEBOOK SH530 takes your breath away with its chiselled, premium cover finished with a stylish silver line and diamond-cut Infinity logo. The exquisite design of the LIFEBOOK SH530 is a new concept that enables you to exude elegance effortlessly. With an aluminium body, the notebook is perfect even with heavy daily usage and yet light in weight.

Understanding speed is crucial in our increasingly fast-paced lifestyle, Fujitsu puts the latest Intel Core™ i5-460M processor and Intel HM55 Express Chipset together with the Windows 7 Professional 64-bit operating system into the LIFEBOOK SH530. These cutting edge technologies empower users to multitask with ease and achieve new levels of efficiency. Further pushing the limit of speed, the LIFEBOOK SH530 generously offers 500GB Hard Disk Drive storage space and an optional 4GB DDR3 1066MHz memory, providing the user on-demand speed when needed.

Fitted with a 13.3-inch SuperFine High Definition back-light LED screen and a remarkable 1366 by 768 pixels resolution, the LIFEBOOK SH530 is enhanced with a superb 2D/3D graphics performance with a built-in ATI Mobility Radeon™ graphics card supporting Microsoft DirectX11. Featuring a HDMI output option, the LIFEBOOK SH530 is instantaneously transformed into an entertainment machine, where the visual experience is heightened for movie buffs and gaming enthusiasts when projected on a High Definition LCD TV screen.

Weighing about 1.99 kg, the LIFEBOOK SH530 is the ultimate travel companion to be effortlessly mobile. Together with the ECO button, users can achieve extended battery life with a simple one-touch activation by keeping the power usage to a minimum whenever basic computing tasks are performed. By reducing the power consumption via the Power Save mode, the battery life would then be extended for that extra operation needed. So now you can leave those additional adaptors or batteries at home to lighten the load!

The LIFEBOOK SH530 is also furnished with a spill-resistant keyboard to provide you with a complete peace of mind even on your busiest days when you may accidentally spill drinks over your keyboard. The spill-resistant keyboard offers users protection against system damage caused by accidental spills. With a tray designed underneath the keyboard, it provides a buffer for accidental spill to reach to the notebook’s motherboard.

Fujitsu remains firmly committed to the promotion of a cleaner environment and complies with the European Union’s Restriction of Hazardous Substances directive (RoHS) across its entire range of products. In addition, Fujitsu has established a set of commitments that goes beyond RoHS requirements, thus allowing it to stay keenly focused on its customers’ health and well-being as well as to embrace a healthier environment for all. By adopting a green factory concept and being committed to the cause of energy-efficient computing, Fujitsu also fights to sustain the Earth as a sponsor and a member of the Climate Savers Computing Initiative.

To commemorate the 75th anniversary of Fujitsu this year, a new brand promise ‘shaping tomorrow with you’ is introduced to embody Fujitsu’s focus in building a flourishing future with customers through the best computing products and services. As a leading provider of ICT-based business solutions in the global marketplace, Fujitsu exemplified “One Fujitsu” by the unification of Fujitsu’s personal computer lineup into the acclaimed LIFEBOOK notebook and energy-efficient ESPRIMO desktop series, assuring customers alike of Fujitsu’s consistently high levels of customer-centric support and service worldwide.


Pricing and Availability: Fujitsu LifeBook SH530
Vendor: Fujitsu PC Australia
Model: LifeBook AH530
RRP: from A
$1,399
Website: http://au.fujitsu.com/pc
Customer Care Hotline: 1800 288 283
Distributors: Bluechip Infotech and Multimedia Technology
Availability: October 2010

About Fujitsu
Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:
www.fujitsu.com.

About Fujitsu PC
Fujitsu PC pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.

Fujitsu PC Australia is the Sales and Marketing office of Fujitsu PC Asia Pacific (the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan). Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in Australia and New Zealand.

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Gap Marketing and Management Pty Ltd
Website: www.gapmarketing.com.au