Mooo Launches Their First Personalised Books For Kids
Announcement posted by Jairus 15 Oct 2010
Mooo (mooo.com.au) the beloved online destination for personalised kids products, including a huge range of clothing, bags, decor, stationery, puzzles and much more have just launched the first in a series of personalised kids books bringing cool and cute into a market dominated by boring and bland.
"Most people associate personalised kids books with tired, B-grade design or tacky interpretations of licensed brands" said Mike Wilson, art director at Mooo.
“The extremely excellent party” is the first in a series of personalised books from Mooo where the child is the star! The books are great for developing numeracy and literacy skills as well as an appreciation for vegetables playing ping pong (very important!).
The books feature an all star cast including the roller skating giraffe, bouncy eggs shaking maracas, skateboarding doughnuts and of course cupcakes playing musical statues. The child's name is tied into the story throughout the book, as they prepare for the extremely excellent party with the cheeky monkey and friends.
"As a parent of 4 kids under 8 (and with number 5 on the way), I have a lot of experience in reading to young kids. In developing our first book we wanted to create something that was not only educational but also made both the kids and the parents laugh” said Mike.
The books are available exclusively at www.mooo.com.au and custom made within 7 days. Suitable for kids from pre-school to early primary, the professionally bound, 28 page books, come in 2 sizes, small: 135mm x 210mm, and large: 270mm x 210mm and are priced from $24.95.
About Mooo
Mooo (solely owned by Jairus P/L) is one of Australia’s leading online kids brands. Based in Melbourne, Mooo design and manufacture a huge range of custom made products for babies, toddlers and kids. The company focuses on innovative, fresh product design and delighting customers, which has seen the company grow extremely fast and build a strong following both throughout Australia and abroad. The ever growing range of quirky designer products includes children’s clothing and bags, wall stickers and decor, kids party invitations and stationery, name labels, wooden name puzzles and more.
The company is owned and run by three young dads (Mike and Nick, both industrial designers and Ben, a former fund manager with Goldman Sachs JBWere). Between them they have 12 kids to test all their products on. Life is somewhat busy at Mooo.
Mooo (thats ‘M’ triple ‘O’) offer secure online shopping all day everyday at www.mooo.com.au with Australia wide delivery from only $2.90.
For further information, all media enquiries, request for samples and logos, please contact:
Ben Liau
Marketing Manager
benliau@jairus.com.au
03 90111646
www.mooo.com.au
"Most people associate personalised kids books with tired, B-grade design or tacky interpretations of licensed brands" said Mike Wilson, art director at Mooo.
“The extremely excellent party” is the first in a series of personalised books from Mooo where the child is the star! The books are great for developing numeracy and literacy skills as well as an appreciation for vegetables playing ping pong (very important!).
The books feature an all star cast including the roller skating giraffe, bouncy eggs shaking maracas, skateboarding doughnuts and of course cupcakes playing musical statues. The child's name is tied into the story throughout the book, as they prepare for the extremely excellent party with the cheeky monkey and friends.
"As a parent of 4 kids under 8 (and with number 5 on the way), I have a lot of experience in reading to young kids. In developing our first book we wanted to create something that was not only educational but also made both the kids and the parents laugh” said Mike.
The books are available exclusively at www.mooo.com.au and custom made within 7 days. Suitable for kids from pre-school to early primary, the professionally bound, 28 page books, come in 2 sizes, small: 135mm x 210mm, and large: 270mm x 210mm and are priced from $24.95.
About Mooo
Mooo (solely owned by Jairus P/L) is one of Australia’s leading online kids brands. Based in Melbourne, Mooo design and manufacture a huge range of custom made products for babies, toddlers and kids. The company focuses on innovative, fresh product design and delighting customers, which has seen the company grow extremely fast and build a strong following both throughout Australia and abroad. The ever growing range of quirky designer products includes children’s clothing and bags, wall stickers and decor, kids party invitations and stationery, name labels, wooden name puzzles and more.
The company is owned and run by three young dads (Mike and Nick, both industrial designers and Ben, a former fund manager with Goldman Sachs JBWere). Between them they have 12 kids to test all their products on. Life is somewhat busy at Mooo.
Mooo (thats ‘M’ triple ‘O’) offer secure online shopping all day everyday at www.mooo.com.au with Australia wide delivery from only $2.90.
For further information, all media enquiries, request for samples and logos, please contact:
Ben Liau
Marketing Manager
benliau@jairus.com.au
03 90111646
www.mooo.com.au