Lovatts & YouPlay Movember Promo gains Mo-mentum

YouPlay.com the innovative interactive arm of Lovatts Publications, Australasia’s market leader in puzzle magazine publishing, has today launched its ‘Grow a Mo, Win Some Dough and Support a Worthy Cause’ promo in support of the Movember Foundation.

To coincide with the month of Movember, members of YouPlay.com, a popular community-focused online puzzle and games portal, are encouraged to update their avatar with a moustache of their own creation to be submitted and voted upon bytheir peers. Participants have the chance to share in $500 worth of cash prizes and donations to the Movember Foundation to assist fundraising efforts in support of men’s health.

The YouPlay and Lovatts team has been actively supporting Movember since its inception, with the self-titled,LovattsMoBro team, once again raising money this year.

YouPlay.com was founded in 2007 as a safe, fun, entertaining and educational place to unwind online.

The site has enjoyed steady growth and now boasts over 100,000 page impressions per day. Average time spent by visitors to the YouPlay.com site is 28 minutes, which makes it attractive to advertisers anxious to reach a predominantly female, Australian-based audience.

Parent company, Lovatts Publications (www.lovatts.com.au) has over 30 years in the puzzle-making business and currently publishes over 20 magazines throughout Australia, NZ and the United Kingdom. The company’s head office is situated in Gosford on the NSW Central Coast.