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Yahoo!7 launches cricket iPhone App to mark The Ashes

Announcement posted by Yahoo!7 19 Nov 2010

Yahoo!7 launches cricket iPhone App to mark The Ashes

Sydney, Australia, 19 November, 2010 - Yahoo!7 has added a cricket channel to its multi-sports iPhone Application to mark the start of the The Ashes.

Available for free through the iTunes App Store, the Yahoo!7 Sport App provides users with up-to-date sports news, video and results. In addition to cricket, the App covers AFL, Rugby League, Rugby Union, basketball (NBL and NBA) and football (A-League and English Premier League.)

Kath Hamilton, Director of Audience at Yahoo!7 said, “As cricket fever sweeps the nation for The Ashes, we are delighted to add cricket to our iPhone App, giving people access to the latest news and scores anytime, anywhere. As well as cricket, users can access information about a range of other sports, and we are proud to offer the first truly multi-sports application in Australia, providing an easy to use single destination for sports fans.”

The Yahoo!7 Sport App also presents an excellent opportunity for advertisers wishing to reach a male demographic. Interactive sponsorship positions can be integrated within the App including splash screen integration, live score board presence, page curls and bespoke custom solutions.


Developed in partnership with the specialist sports knowledge provider Cadability, the latest offering from Yahoo!7 delivers cricket fans with on-the-go information including live, up-to-the-minute scores and statistics from The Ashes, plus all other major cricket events from across the globe.

The Yahoo!7 Sport App is currently exclusively available to iPhone with plans to extend the offering to Android and other platforms. The application will feature a number of premium events in 2011 including the Australian Open in January.

ENDS

For further information please call or email:

Amanda Millar

Communications and Trade Marketing Manager, Yahoo!7

tel: 02 8288 4758

mob: 0407454229

email: millaram@yahoo-inc.com

Tamara Jawad

Text 100 Sydney

tel: 02 8923 9523

mob: 0405 463 045

email: tamara.jawad@text100.com.au

About Yahoo!7

Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers.  Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities.

About Cadability

With over 20 years experience, Cadability has been successful in the demanding field of sport by customising its core competencies of data capture, analysis, organisation, storage and retrieval in developing innovative technologies and high quality sports products. Cadability works with some of the largest sports, media and telecommunication organisations in Australia, including Yahoo!7 to provide comprehensive coverage of twelve (12) premier sports in Australia and from around the world.