Monash University student union crowdsources logo via contest

The Monash University Gippsland Student Union (MUGSU) has launched a Monash Student Union Logo Contest to get a new logo design to represent its student union. The Student Union Logo Contest is one of thousands of logo contests on DesignCrowd but designers are expected to jump at the opportunity to participate. Monash University is one of the largest universities in Australia with a prestigious international reputation. Monash has a reputation as a leader in research and academia and is a prestigious educational brand that any graphic designer would be proud to design for, and, through the design contest, the Monash Gippsland Student Union are giving designers a chance to add to their portfolio. The winning first place designer will be awarded over $400 in a logo design contest on DesignCrowd.com.

You can visit the contest and view the submissions via the link below:

http://www.designcrowd.com/monash-uni-logo-contest/

MUGSU's use of crowdsourcing to find the perfect identity, follow's Harvard Business School's Forum for Innovation and Growth who crowdsourced their logo via DesignCrowd earlier this year.

Richard Massey of Monash University Gippsland Student Union says he used DesignCrowd to launch the project for the following reasons:

"We were concerned about having to pick a logo designer blindly from phone/web directories, paying out our budget and not knowing if the designer was capable of reaching a design we could agree upon. DesignCrowd offered us the ability to essentially hire hundreds of designers, view their response to our brief and determine the designer that seemed right for us. This alone made the decision to work with DesignCrowd easy.”

Massey was also please that they were able to engage the students within their university as well as worldwide designers using DesignCrowd’s crowdsourcing model.

The logo contest, which runs for 15 days, had received half a dozen submissions within hours of launching, and DesignCrowd predicts it will receive between 100 and 500 entries.

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