Crowdsourcing in China takes off: DesignCrowd CEO
Announcement posted by DesignCrowd.com 29 Nov 2010
Alec Lynch, CEO of DesignCrowd, claims crowdsourcing in China has more users than crowdsourcing in English-speaking markets
Alec Lynch (the founder of graphic design crowdsourcing service DesignCrowd.com) has given a keynote video presentation to the first global Witkey and Crowdsourcing Conference in Guangzhou China and provided some interesting insights about crowdsourcing in China including the fact that Chinese crowdsourcing site Zhubajie.com has 4 million workers.
The presentation focused on Witkey (the Chinese word for a crowdsourcing website) in China, its growth and its implications for Western crowdsourcing.
One of Lynch's key points was the scale and growth of crowdsourcing in China. Chinese crowdsourcing sites like Zhubajie.com have made crowdsourcing (or 'Witkey') in China larger (on some dimensions) than crowdsourcing in English speaking markets. Mr Lynch pointed out that the top 2 crowdsourcing websites in China (Zhubajie.com and TaskCN.com) have 4M and 2.8M workers respectively, twice as many as their nearest western, English-speaking competitors.
According to Mr Lynch, English-speaking crowdsourcing sites like DesignCrowd have not attempted to crack the Chinese market due to the significant language barrier which exists (only 0.77% of the Chinese population speaks English). However, Lynch pointed out that this was at odds with the needs of Chinese businesses with 8 in 9 Chinese businesses requesting English characters when they crowdsource logo design.
You can view Alec Lynch's full presentation here:
http://www.youtube.com/watch?v=Pan0mmgTulw
Lynch said he expects advancements in translation technology, the emergence of cheap translation services and increased English-literacy in China to eventually facilitate large, multi-lingual crowdsourcing services.
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The presentation focused on Witkey (the Chinese word for a crowdsourcing website) in China, its growth and its implications for Western crowdsourcing.
One of Lynch's key points was the scale and growth of crowdsourcing in China. Chinese crowdsourcing sites like Zhubajie.com have made crowdsourcing (or 'Witkey') in China larger (on some dimensions) than crowdsourcing in English speaking markets. Mr Lynch pointed out that the top 2 crowdsourcing websites in China (Zhubajie.com and TaskCN.com) have 4M and 2.8M workers respectively, twice as many as their nearest western, English-speaking competitors.
According to Mr Lynch, English-speaking crowdsourcing sites like DesignCrowd have not attempted to crack the Chinese market due to the significant language barrier which exists (only 0.77% of the Chinese population speaks English). However, Lynch pointed out that this was at odds with the needs of Chinese businesses with 8 in 9 Chinese businesses requesting English characters when they crowdsource logo design.
You can view Alec Lynch's full presentation here:
http://www.youtube.com/watch?v=Pan0mmgTulw
Lynch said he expects advancements in translation technology, the emergence of cheap translation services and increased English-literacy in China to eventually facilitate large, multi-lingual crowdsourcing services.
Recent Press and Buzz for DesignCrowd
Harvard Business School forum crowdsources logo
Crowdsourcing for printers: crowdsourcing site launches wholesale crowdsourcing
Ethical design crowdsourcing: DesignCrowd launches new crowdsourcing model
Famous Logo Contests - Google, Toyota, Wikipedia