Aussie Travel Agent Offers "Escape The Ashes" Holidays

Announcement posted by Travel Directors 16 Dec 2010

Travel Directors, Perth's leading provider of Adventure Holidays, is now offering "Escape The Ashes" holidays to Australians depressed by their cricket team's poor showing against England in the Ashes test series.

Perth, Western Australia - 16 December, 2010 -

Travel Directors' decision to offer "Escape The Ashes" holidays came out of a discussion between Jim Gill, a company director, and a client disgusted by the Australian cricket team's defeat in the Adelaide Test Match.

Says Gill, "I was pulling his leg and telling him he should go to a remote island in the Pacific until the Ashes finishes. Then I thought, 'Hey, I'm an adventure travel agent - I know some remote islands in the Pacific. Maybe there's a market here'."

Gill did some research and what he found surprised him. "Everybody says Australia is cricket mad, but there are large numbers of people here who hate cricket and are fed up of the Ashes media circus. We found they, too, would be interested in 'get away from it all' holidays."

Travel Directors already does tours to some of the most remote places in the world and Gill can see one of the usual problems of these tours being a big positive: "Sometimes when people are in places like the Himalayas or Papua, New Guinea they have withdrawal symptoms because there is no mobile coverage (we call it 'the Facebook Shakes'). So we know from experience where to go if you want to escape from access to all electronic media. North Korea is pretty good - they censor everything. Most of the Gobi Desert is a communications blackspot too."

And what about the client who sparked the whole idea?

"He didn't fancy the Pacific. He thought somewhere like Ulan Baatar was a more likely spot to escape the Ashes.

But I told him, 'Actually, there's this Irish pub near the Bayangol Hotel . . .' "

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