Homepage Boutique Online Pty Ltd newsroom

Virtual Mirror takes Australian Fashion Design to the World

Announcement posted by Boutique Online Pty Ltd 28 Feb 2011

The new augmented reality app sparked interest as far away as Russia, resulting in worldwide sales for the Australian site.

Australian designed Urban Originals has reached a somewhat colder fashion scene in Moscow, Russia, thanks to www.BoutiqueAccessories.com.au and its popular augmented reality fashion application, the Virtual Mirror.

Ever since Russian technology site 3D News featured an article about the Virtual Mirror, www.BoutiqueAccessories.com.au has received a rush of visits from browsers in Russia, with the Cleopatra Handbag by Susanna Cates as the top selling item.

Russian shoppers are well-known for their fondness of Western brands. Designer boutiques from Herms to Hugo Boss populate the elite’s high streets in Moscow and St. Petersburg. Online boutiques like www.BoutiqueAccessories.com.au provide an amazing opportunity for other brands and designers to reach audiences that are willing to splash their cash for exclusive fashion accessories.

www.BoutiqueAccessories.com.au offer free delivery within Australia and a flat AU$30 delivery fee worldwide. Considering that shopping in Russia means dressing up for outdoor temperatures at minus 20 degrees, it’s no surprise then that these customers prefer shopping with their mouse and a cup of tea to battling the winter elements for shopping in-store.


Watch a video about the Virtual Mirror on YouTube: http://www.youtube.com/watch?v=7b3qF4QThzg

About BoutiqueAcessories.com.au

www.BoutiqueAccessories.com.au is an online boutique selling Australian Designer Fashion Accessories including Earrings, Necklaces, Bracelets, Handbags and Purses.

Our mission is to recreate a high-end Boutique experience online by over-delivering on customer’s expectations and providing cutting edge technology to constantly improve the online experience. Our customers know that when shopping with us, they have access to the most recent trends in fashion accessories.